Spss12 A/B Lite Testing

By Serhii P

Description

Lightweight A/B testing for WordPress without external analytics services. Test headlines and content variations directly on your site, track conversions, and compare results with a simple workflow inspired by Google Optimize.

Why use Spss12 A/B Lite Testing?

Privacy-Friendly — Experiment data stays on your own server instead of being sent to a third-party SaaS platform.
No External SaaS Requests — Runs directly inside WordPress without relying on third-party A/B testing platforms.
Developer-Friendly & Extensible — Includes a robust native REST API
Lightweight and WordPress-native — Designed specifically for WordPress. Works seamlessly with standard themes and plugins out of the box.

Features

Experiments — Create and manage A/B tests with traffic distribution and goals.
Two experiment types
- Content — Insert the shortcode [ab_lite placement="your-placement-key"] where you want tested content. For a running experiment that matches that placement, the plugin picks a variant, records a view (when applicable), and outputs that variant’s body.
- Headline — On singular posts or pages (and similar), if a running headline experiment is tied to that post and type, the visible title is replaced with the assigned variant’s label for that session.
Assignment — Each visitor gets a stable session identifier.
Targeting — Target experiments by post type, URL, device, or user state.
Goals and events — Goal types include views, clicks, conversions, and orders.
Statistics — Track views, clicks, conversions, and experiment performance.
Admin — An A/B Experiments screen in the WordPress admin is used to manage tests and view stats.
REST API — Manage experiments programmatically through the WordPress REST API.
Extensible — Includes WordPress hooks and filters for developers.

Quick Start

Create a new content experiment in A/B Experiments with cta “homepage-hero”.
Add two variants.
Insert the shortcode into your content:

[ab_lite placement=”homepage-hero”]

Start the experiment and track results from the admin dashboard.

Roadmap

WooCommerce conversion goals
Advanced targeting
Improved reporting
Additional experiment types

Installation

Install and activate the plugin.
Open A/B Experiments in the WordPress admin.
Create your first experiment and variants.
Insert the shortcode into your content.
Start the experiment and track results.

FAQ

Where are experiments stored?: Experiments, variants, assignments, events, and aggregated stats live in custom tables created on activation (prefix ab_lite_ under your WordPress table prefix).
Do I need a separate analytics service?: The plugin records assignments and events in your database. You can still use external analytics; the front-end script is intended to work with the plugin’s AJAX endpoints for event delivery.
Does the plugin send data to external services?: No. Experiment assignments and tracking data stay inside your WordPress installation. So you can manage or remove stored experiment data directly from your db.