The Marketing Therapy Profit & COGS

Description

Profit & COGS helps store administrators understand tax-exclusive product revenue, recorded cost of goods sold, gross product profit and gross margin.

This Free Edition uses native WooCommerce COGS. It does not add duplicate product-cost fields or change historical order-item costs. The Free features do not require a paid license. Freemius provides optional account connection and Pro license management.

Features:
* Gross product dashboard with Today, Last 7 days, Last 30 days, This month and Custom period.
* Paged basic order summaries with native editing links.
* Product and variation native-cost diagnostics, including inheritance and additive costs.
* Missing-cost report with product links and explicit scan bounds.
* Dedicated order-profit panel in native order editing screens.
* Validated paid-order status policy and diagnostics.
* Uses WordPress language packs from translate.wordpress.org and follows the administrator language. Translation availability depends on community coverage.
* No customer names, emails or addresses in analytics.

Requires WooCommerce 11.2 or newer and the native Cost of Goods Sold feature.

Financial methodology

Net product revenue = discounted product line totals excluding tax, minus linked product refunds.
COGS = original historical native product-line COGS retained after refunds.
Gross product profit = net product revenue – COGS.
Gross margin = gross product profit / positive net product revenue * 100; otherwise N/A.

Shipping, fee revenue and merchant expenses are outside these Free gross-product metrics. Gross product profit is not contribution profit or accounting net profit.

Returned goods: Free uses a conservative retained-COGS policy. A refund does not prove recovery of sellable inventory. Native refunded cost evidence is read but never used to infer physical stock recovery.

Amount-only refunds that cannot be allocated to original product/shipping/fee lines make trusted revenue/profit unavailable. Later refunds restate the original payment period.

Native historical COGS getters can collapse missing cost and zero. This plugin reports such persisted zero/absence as unknown rather than inventing a confirmed zero. Variation catalog zero can be identified when the native API distinguishes it; that does not prove a historical zero.

Money is normalized to eight decimal places in signed integer units and aggregated before display rounding to store currency precision. Current costs never substitute for historical order cost. Base-currency orders only; foreign currency orders are transparently excluded and trusted combined totals withheld.

Orders are selected by payment date in the store timezone. Default statuses: processing, completed, refunded. Pending, on-hold, failed, cancelled and unpaid orders are excluded. The administrator may choose a nonempty subset of supported paid statuses.

Limits: 366 calendar days and 5,000 queried orders per aggregate report; 2,000 published/private simple-product/variation entries per catalog scan. Truncation is disclosed and incomplete counts are lower bounds. No large-store benchmark is claimed.

External services

Freemius provides license activation, subscription checkout, account management and premium updates. Connecting or activating a license sends the site homepage URL, plugin and SDK versions, license details, and plugin activation state to Freemius. Optional diagnostics and extension information are described on the SDK permission screen. This plugin does not send WooCommerce orders, product costs, revenue, or buyer reports to Freemius. Free functionality remains available without a paid license.

Service: https://freemius.com/
Terms: https://freemius.com/terms/
Privacy: https://freemius.com/privacy/

Support and security

For support or private security reports, contact hello@themarketingtherapy.com. Do not post license keys, passwords, customer records or exploit details publicly.