CostGator Margin Audit for WooCommerce

Description

CostGator scans your WooCommerce catalog and shows where a price, a sale or a coupon can make you lose money on the product itself.

Click Scan My Store under WooCommerce > CostGator and get a clear list of:

• Products selling below cost. The current price, including running sales, is lower than the unit cost.
• Scheduled sales at risk. A sale that has not started yet would push the price below cost or below your margin threshold.
• Low margin products. Above cost, but below the minimum margin you set (10% by default).
• Risky percentage coupons. Coupons that would leave eligible products below cost or below your threshold. Product, category and sale item restrictions are respected.
• Missing cost information. Products whose profitability cannot be checked.

Promotion Preflight. Planning a 25% store-wide sale? Enter the discount and see which products would drop below cost before you launch it.

Read-only and private

• The audit never changes prices, products, orders or coupons.
• No data leaves your site. The plugin makes no external requests and has no tracking.

Where costs come from

• WooCommerce native Cost of Goods Sold (WooCommerce > Settings > Advanced > Features), including variation cost inheritance and additive variation costs.
• If a product has no native cost, the plugin reads the cost fields of the Cost of Goods plugins by SkyVerge (_wc_cog_cost) and WPFactory (_alg_wc_cog_cost). Developers can add more meta keys with the costgator_cost_meta_sources filter.

How the calculation works

• Margin is gross margin: (net price – cost) / net price.
• If your prices include tax, they are converted to net with your store base tax rates and the product tax class before comparison. Costs are assumed to be net of tax and in your store currency.
• Only product price and cost are compared. Shipping, payment fees, marketing and other costs are not included, so this is not a full profit calculation.
• Coupon checks are potential risks. Minimum spend, customer restrictions and coupon combinations are not evaluated. Fixed amount coupons are not analyzed in this version.

Trademarks

WooCommerce is a registered trademark of Automattic Inc. This plugin is not affiliated with or endorsed by Automattic or WooCommerce.

Support

Ask questions and report problems in the support forum. Please include your WooCommerce version and where your product costs come from.