MailingPlatform for WooCommerce

Description

MailingPlatform for WooCommerce connects your store to MailingPlatform, a flat-rate email marketing platform hosted in the EU. Once connected, your store activity powers ready-made email automations and behavior-based segments, and your product catalog is available inside the email editor.

What the plugin does

• One-click connection: sign in to MailingPlatform from the plugin settings page and the store is connected. A one-time connection code is available as a fallback.
• Store events: orders, customers and products are sent to MailingPlatform through plugin-owned WooCommerce webhooks. Cart changes, checkout progress and stock changes are relayed as signed events.
• Abandoned cart recovery: cart contents (products, quantities, prices, images and a return-to-checkout link) are available in your abandoned cart emails.
• Newsletter signup at checkout: an optional opt-in checkbox on the classic checkout page and the account registration form. Off by default, label configurable, unchecked by default.
• Unique discount codes: MailingPlatform creates one-time WooCommerce coupons per recipient at send time, restricted to the recipient’s email address, using a dedicated REST API key the plugin creates on connect.
• Consent-aware storefront tracking: a small script records product views and cart activity for browse abandonment flows and segments. It respects the WordPress consent API (wp_has_consent()), can be blocked with a filter, and can be toggled at runtime by your consent manager.
• Full HPOS (custom order tables) compatibility.

Automations you can run with store data

• Abandoned cart
• Welcome series with a unique coupon
• Post purchase and winback
• Browse abandonment
• Back in stock
• Order confirmation follow-ups

Every feature is included on every MailingPlatform plan, with unlimited sends and EU-hosted data.

Requires a MailingPlatform account

This plugin is the store-side connector for the MailingPlatform service. It does nothing until you connect it to a MailingPlatform account. MailingPlatform is a subscription service billed by MailingPlatform: a free tier covers up to 100 active subscribers with every feature included, and paid plans start at 39 EUR per month with a 14-day free trial. See pricing.

External services

This plugin connects to MailingPlatform, a third-party email marketing service operated by the plugin author. No data is sent anywhere until the store owner explicitly connects the plugin to a MailingPlatform account from the plugin settings page.

Once connected, the plugin sends data to the following endpoints:

api.mailingplatform.net (MailingPlatform API)

• When: on connect, on disconnect, once a day as a connection heartbeat, and whenever WooCommerce fires order, customer, product, cart, checkout or stock events.
• What is sent: store URL, plugin and WooCommerce versions, order data (billing and shipping details, line items, totals, status), customer data (name, email, phone, billing details), product data (title, description, price, images, stock), cart contents with the customer’s email when known, and newsletter opt-in consent (email, name, timestamp, source). Events are signed with a per-store secret.
• Why: to power email automations, segments, product blocks in emails and store statistics inside the store owner’s MailingPlatform account.

track.mailingplatform.net (MailingPlatform tracking script)

• When: the storefront loads the script mp.js on every public page while the connection is active and tracking consent is granted.
• What is sent: page and product views, cart events, an anonymous visitor identifier and, after the visitor identifies themselves (checkout, login, email click), their email address. The visitor’s IP address and user agent are processed by the tracking endpoint for bot filtering and country lookup.
• Why: browse abandonment flows, on-site behavior segments and campaign attribution.

The plugin does not load fonts, images or scripts from any other third party. It does not send data to the plugin author for analytics about the plugin itself.

MailingPlatform terms: https://mailingplatform.net/terms
MailingPlatform privacy policy: https://mailingplatform.net/privacy

Store owners are responsible for reflecting this processing in their own privacy policy. The plugin adds suggested text under Settings, Privacy, Policy guide.