Promium AI GEO

Description

When somebody asks ChatGPT, Claude, Perplexity or Copilot about your business, the answer is built out of pages those services have already read. They do not read your site the way a visitor does: each of them arrives with its own crawler — GPTBot and OAI-SearchBot for OpenAI, ClaudeBot for Anthropic, PerplexityBot, Google-Extended, Applebot-Extended and dozens more — takes whatever it finds, and summarises it later, without you in the room.

Promium AI GEO adds a second editor to your posts and pages. Whatever you write in it is delivered to the AI crawlers you allow, either in place of the post content or in front of it. Human visitors always get the original page, untouched.

That matters whenever the page a person reads is not the clearest possible answer for a machine: a product page built around images, a landing page written to convert rather than to explain, an article whose key facts sit halfway down. You write the plain, factual version once, and the crawlers you choose read that instead.

Where this comes from: two different ways of indexing

The work this plugin does grew out of a close study of how information is “indexed” by a human being and how it is indexed by an AI. They are two different processes, and they call for two different arrangements of the same site.

A site built for people works by subtraction: short passages, visual hierarchy, images doing the work of words, a path laid out to carry the reader towards an action. Human attention is a scarce resource, and the whole discipline of web design exists to manage it.

An AI is under no such constraint. Its context window is vastly larger than any person’s reading capacity: it can take in, in a single pass, long documents, complete technical sheets, lists of conditions, edge cases, definitions, fine-grained data. What would be a wall of text to a human reader is, to an AI crawler, simply information that is available — and the more explicit, declarative and unambiguous that information is, the more likely the generated answer is to be right.

Hence the plugin’s design: alongside the site written for humans sits a version of that same site meant for machines, expanded with content that can run long, letting AI crawlers find exactly the information the user asked for, in the form models absorb most reliably. Not a different site — the same site, said in another language: the language of machine indexing.

What the plugin does

• Adds a Promium AI GEO panel to the post types you select — posts, pages or any custom post type.
• Recognises 65 crawlers out of the box, identified by the user agent they send and grouped by what they are used for: answer engines, model training, search engines, training control tokens, public datasets, web archives and link previews.
• Lets each post choose between replace the content and add before the content.
• Lets each post pick individual crawlers, or accept every bot including ones not yet on the list.
• Adds an optional global intro and outro, so shared boilerplate — a company description, a contact block — is written once and reused everywhere.
• Includes an optional debug log that records what was detected and what was served, stored in your own database.

Generative Engine Optimization, in plain terms

Traditional SEO is about being found in a list of links. Generative Engine Optimization, or GEO, is about being described correctly in an answer. Nobody clicks through to check: whatever the model understood about you is what the person hears.

Models work best with plain, declarative, factual writing — what you do, where, for whom, on what terms. Marketing copy written to persuade a human reader often survives that trip badly, and the result is a summary that is vague, dated, or simply wrong. This plugin gives you somewhere to put the version written for the machine, without touching the page your customers see.

Who makes it

PROMIUM has worked for many years across WordPress, artificial intelligence and cyber security, and is one of a small number of Italian companies with an established reputation for tailor-made AI solutions built to a client’s specification. Generative Engine Optimization — making sure generative engines describe a business accurately — is one of the areas the company actively develops. This plugin is the part of that work released to the WordPress community.

Please read this before you use it

Serving different content to crawlers and to people is what search engines call cloaking, and it can cost you rankings if the two versions say different things.

Use this plugin to state the same facts more clearly for a machine reader — not to show crawlers something your visitors cannot see. Keep the crawler version truthful and equivalent in meaning to the page a person gets. You are responsible for what you publish through it.

No external services

This plugin does not contact any external server. It makes no HTTP requests, registers no remote API, sends no analytics and requires no account or key. Crawler detection happens entirely on your own server, by reading the user agent of the incoming request against a list bundled with the plugin.

LITE and PRO editions

The plugin you are reading about is complete and free, and it stays that way: everything described above works without a key, an account or a subscription.

For teams running larger sites, two paid editions are available from promiumai.com:

LITE adds scale and measurement to the same idea:

• A bulk screen listing every post and page on the site, so crawler-facing content can be written and reviewed from one place instead of opening posts one at a time.
• Dedicated screens for Yoast SEO and All in One SEO, so the metadata those plugins manage for traditional search engines can be reviewed and edited alongside your AI content.
• A statistics dashboard showing which AI crawlers visited, how often, and which pages they asked for.

PRO adds AI writing on top, powered by included credits:

• Autopilot: point it at a post and the crawler-facing version is drafted for you, following your global instructions.
• Bulk generation across many posts at once, rather than page by page.
• SEO titles and meta descriptions generated and written straight into Yoast SEO or All in One SEO, so the same pass that improves how AI describes you also feeds the traditional search engines.

Businesses that trialled the PRO edition have reported a noticeable shift in how AI assistants describe them: instead of the purely commercial summary a brochure site usually attracts, the assistants began citing technical and descriptive detail as well, phrased in the register the models absorb most reliably. What any given site sees depends on its own content, and results are not guaranteed.

Both editions are sold and supported at promiumai.com.