Description
Sugata (姿, meaning “figure” or “presence”) helps WordPress company sites output their organization information as accurate JSON-LD structured data (Schema.org) — content that search engines and AI search / LLM systems can read.
Many SEO plugins are either too complex or rely on automatic generation, which makes it surprisingly hard to express your own, company-specific information correctly. Sugata focuses on “learn less, set up faster”, so that even small businesses without a dedicated web person can configure the Organization schema without getting lost.
The result is a clear “presence” for your company in digital space — a form that search engines and AI can correctly understand as who this company is.
Structured data is infrastructure: it helps machines understand your site, but whether and how it appears in search results or AI answers is decided by Google and other services. Sugata’s job is to express your information correctly — what happens next is up to them.
Note: The plugin’s admin interface is currently in Japanese, as it is aimed at companies in Japan.
Free features
- Settings page for company information (Organization) — a single admin menu screen
- Company name / legal name / alternate name / description / site URL / logo / founding date / email / phone
- Japanese Corporate Number (法人番号, 13 digits) output as Organization
identifier— a strong signal for uniquely identifying the company - Multiple official social/related URLs (sameAs) — signals that help search engines and AI identify your company
- Address (PostalAddress) and contact point (ContactPoint)
- WebSite schema (site name & URL) output on the front page, for the “site name” feature in search results
- Output written to the front page
<head>asapplication/ld+json(Organization is front-page only, following Google’s recommendation) - Empty fields are excluded — clean JSON-LD
- Live preview of the generated JSON-LD
- One-click “Import from WordPress” (site title, tagline, logo) into empty fields
- Each entity gets an
@id(#organization / #website) and WebSite references Organization as its publisher
Roadmap
- Multiple locations / departments (branches, sales offices)
- Product / Service schema with repeatable “specification” fields
- Automatic structuring of category pages (CollectionPage)
- Input assistance and validation
- Full localization of the admin UI (e.g. an English locale) — the plugin is already translation-ready (text domain
sugata, bundled .pot)
Screenshots
Installation
- Upload and activate the plugin.
- Open the “Sugata” menu in the admin.
- Enter your company name (required) and any other information you know, then save.
- View your site source and check the
<script type="application/ld+json">in the<head>. - Validate with Google’s Rich Results Test or the Schema Markup Validator.
FAQ
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Can I leave fields other than the company name empty?
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Yes. Only the company name (name) is required; everything else is optional. Empty fields are not included in the JSON-LD output.
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On which pages is the data output?
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Organization and WebSite are output in the
<head>of the front page. Google recommends placing company information on the homepage (or a single page that describes the organization), so there is no need to include it on every page. -
Is the admin interface available in English?
-
Not yet. The interface is currently Japanese only. The plugin is fully translation-ready (text domain
sugata), so other languages can be added later.
Reviews
There are no reviews for this plugin.
Contributors & Developers
“Sugata（姿）” is open source software. The following people have contributed to this plugin.
Contributors
Translate “Sugata（姿）” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.2
- Revised the Japanese interface strings to follow the WordPress Japanese translation style guide (half-width parentheses with surrounding spaces, and half-width spaces between Latin words and Japanese text). No functional changes.
1.0.1
- Admin styles are now loaded as a proper stylesheet via wp_enqueue_style (assets/admin.css) instead of an inline block, following the WordPress.org plugin guidelines.
1.0.0
- First public release. Organization & WebSite JSON-LD with a friendly Japanese settings screen (corporate number, multiple social URLs, overseas-friendly address, @id linking, import from WordPress, honest copy, AI search / LLM positioning).