Description
UTM Attribution for WooCommerce helps you understand exactly which marketing campaigns drive traffic and sales on your WooCommerce store.
It automatically captures standard UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) the moment a visitor lands on your site. When that visitor places an order, the plugin attributes the purchase to the original UTM visit so you can see real revenue per campaign — without any third-party analytics service.
Key Features
- Automatic UTM capture — Records source, medium, campaign, term, and content on every tagged visit.
- WooCommerce order attribution — Links orders to the visit that drove them using a secure, signed cookie.
- Revenue reporting — See total visits, conversions, conversion rate, and revenue in one dashboard.
- Date range filter — Filter by Today, Last 7 / 30 / 90 Days, This Year, or a custom date range.
- Performance chart — Visualise visits and conversions over time with an interactive Chart.js graph.
- Top campaigns table — Ranked list of campaigns by visits, conversions, and revenue generated.
- Visits & Conversions lists — Paginated admin tables showing every captured visit and attributed order.
- Deduplication — Optional
utm_site_idparameter prevents the same click being recorded twice. - Privacy-friendly — IP addresses are SHA-256 hashed before storage; IP hashing can be disabled via filter.
- Developer-friendly — Extensible via WordPress filters (
utm_attribution_user_capability,utm_attribution_cookie_lifetime_days,utm_attribution_enable_ip_hashing, etc.).
Installation
- Upload the
utm-attribution-for-woocommercefolder to the/wp-content/plugins/directory. - Activate the plugin through the Plugins menu in WordPress.
- Make sure WooCommerce is installed and active.
- Visit UTM Attribution in your WordPress admin menu to view your reports.
FAQ
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Does this plugin require WooCommerce?
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Yes. Order attribution relies on WooCommerce order status hooks. The UTM capture and visit recording will still work without WooCommerce, but conversion data will not be collected.
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How does the plugin attribute an order to a visit?
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When a visitor arrives via a UTM-tagged URL, the plugin stores the visit ID in a signed, HttpOnly cookie (valid for 30 days by default). When an order reaches “processing” or “completed” status, the plugin reads that cookie and links the order to the original visit.
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Yes. Use the
utm_attribution_cookie_lifetime_daysfilter:add_filter( 'utm_attribution_cookie_lifetime_days', function() { return 60; } ); -
Are IP addresses stored?
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IP addresses are hashed with SHA-256 (salted with your WordPress auth key) before being stored. Raw IPs are never written to the database. You can disable IP hashing entirely:
add_filter( 'utm_attribution_enable_ip_hashing', '__return_false' ); -
Can I change which order statuses trigger a conversion?
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Yes, use the
utm_attribution_conversion_order_statusesfilter:add_filter( 'utm_attribution_conversion_order_statuses', function() { return array( 'completed' ); } );
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Contributors & Developers
“UTM Attribution for WooCommerce” is open source software. The following people have contributed to this plugin.
Contributors
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Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0.1
– Fix:- Update chart.js to latest version.
1.0.0
- Initial release.