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Even if you care about search engine optimization, your WordPress site will quite likely still have potentials for an even better optimization. One very interesting area is regarding the many archives of WordPress, which are feared by some because of their potential to create internal duplicate content. In the best case, if a search engine finds the same pieces of content on several pages of a site, many of these pages will be ignored. In the worst case the recent algorithmic updates of Google (aka 'Panda update') make the situation much worse: if a site contains many such weak pages Google might decide to derank the complete site. Either case is undesirable. A very straightforward approach to deal with this is to make your WordPress archives as individual as possible. The basic steps to do this are shown in the article Five WordPress tricks for individualized content .
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