The plugin has many options that follow a a weird naming convention ("places", "zones", etc). The plugin website does not make a good job of explaining how this all fits together.
In case you are looking for a plugin to add Adsense banners to your site (as I do) I recommend a different plugin.
The click counter doesn't work. It just seems to return random numbers. I reset the click counter to 0, log out, click 1 ad, log back in, check the plugin's statistics and they're just random numbers....9, 12, 26, 32...and then they'll just reset to 0 on their own sometimes. Also, a click to one ad seems to trigger stats for all ads...
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