Plugin Reviews

Pretty Link Lite

Shrink, beautify, track, manage and share any URL on or off of your WordPress website. Create links that look how you want using your own domain name!


37 reviews
Average Rating
4.2 out of 5 stars
Plugin Author Ignores Premium Support Requests
By , for WP 3.8

If you are considering purchasing the premium version of this PrettyLinks plug-in I would strongly advise against it. The plug-in author promises premium support. He even provides a premium support email form page. However he will completely ignore any support requests sent via this form.

He will continue to send you his email promotions of other products he is promoting.

straightforward, good hit statistics
By , for WP 3.7.1

I'm using Pretty Link Lite to evaluate the usefulness of a QR-code by counting hits on its link, which redirects to my site's home page. I tried half a dozen other redirection plugins before this one, and none of them were satisfactory. Most failed to count hits properly, one imposed an unacceptable delay before completing the redirection, and one failed completely, resulting in 404 errors.

So it was a great relief to find Pretty Link, and I recommend it without reservation.

Nice Features, But a Little Outdated
By , for WP 3.8

Generally, I’d say Pretty Link Lite is a decent plugin. Keeping track of affiliate links with it is a lot simpler than other methods. The plugin has a lot of good features for an affiliate link manager. Some of the highlights include:

  • A setting to add rel=nofollow tags globally
  • The ability to track hits on each link
  • The option to choose redirect codes
  • An easy bookmarklet

That said, there are some things that I’d love to see improved, in particular the UI and the code quality.

You can read a full version of this review here:

[ link redacted, please do not post links in the reviews section. If you want to leave a review here then please do so. But please don't leave a teaser to your site like that. ]

Love this plugin
By , for WP 3.6

Helps me keep things in order and neat. I can also track things! Great for affiliate links! It's also a great way to link to your social networks if you can't remember all the links :D LOVE IT!!!

Cool Plugins
By , for WP 3.6.1

This plugins makes my life easier..

Can't do without it - first plugin I install!
By , for WP 3.6.1

Someone introduced me to this plugin a while back, and I thought, how good could a free plugin be? Let me tell you, it is the bomb! I don't build a site without this plugin as an indispensible part of my site structure.

A good example of where I have used this is on the site which is all about hair clippers, and in particular discusses the best hair clippers for black men

If you are interested in seeing how the plugin works in action, check it out!

"Warning: This plugin puts banner ads on the WordPress dashboard."
By , for WP 3.6.1

"Warning: This plugin puts banner ads on the WordPress dashboard."

"Warning: Banner ads are not loaded locally but served from the plugin maker's website."

Please add these warnings to the Description page for this plugin.

The first is common courtesy (get the user's consent to add banner ads to the general dashboard) and the second is a matter of privacy (by failing to load images locally your plugin is phoning home and allowing you to track user visits to their own dashboard).

For future reference, please note that both practices go against the Detailed Plugin Guidelines published by WordPress:


"7. No "phoning home" without user's informed consent. This seemingly simple rule actually covers several different aspects:


All images and scripts shown should be part of the plugin. These should be loaded locally. If the plugin does require that data is loaded from an external site (such as blocklists) this should be made clear in the plugin's admin screens or description. The point is that the user must be informed of what information is being sent where.

In general, things like banner or text link advertising should not be anywhere in a plugin, including on its settings screen... If the plugin does include advertising from a third party service, then it must default to completely disabled, in order to prevent tracking information from being collected from the user without their consent. This is the method commonly known as opt-in."

Thank you. Best Regards.

Great Plugin For Whatever For Shortlinks You Need
By ,

I use this plugin for so many different purposes from affiliate codes to my own book sales. I love the fact that it tracks clicks, and I create an unlimited number of pretty links to do split testing of links as well.

It's the best affiliate link plugin, ever
By , for WP 3.5.2

I use Pretty Link Pro and I couldn't be happier. I can easily update links, nofollow links, track hits with graphs, and group links into categories. I used to use Redirection plugin but this is leaps and bounds better.

Cool ;-)
By ,

I started using the WP Pretty Link plugin for my external cryptic links.

Rather than linking directly to, for example, my picasa photo albums I link to mysite.com/picasa/album5
and WP Pretty Links redirects it to the real url.

This way I can always update my Pretty Links without changing my website links.
Search engines won't collect my sensitive urls, I reduce 404s, and I can add a layer of privacy, in case I need users to first log-in.


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