I see this being a very important plugin to make web marketing work. I use this plugin to set Google Analytics events for actions that are valuable for a visitor to take. Then I can set goals in Google Analytics around the events and import them into AdWords or just use them in GA. Win!
This is a nice plugin for Google Analytics to get more information from visitors. With a little more documentation, just about anyone could start tracking custom navigation events in Google Analytics with no problem. Highly useful.
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