Plugin Reviews

Facebook Conversion Pixel

Facebook's recommended plugin for adding Facebook Conversion Pixel code to WordPress sites.

15 reviews
Average Rating
3.9 out of 5 stars
Easy To Use
By , for WP 4.4.2

Pretty simple to install and get running... I'm using it on WooCommerce product pages, and so far it's working exactly as I had hoped.

great plugin
By , for WP 4.4

Very easy to implement and saves time for those who want to make dynamic ads on facebook.

Certainly recommend

Awesome plugin
By ,

This is exactly what I needed! It works great.

Super helpful
By ,


don't understand need to add pixel page by page
By , for WP 4.2.2

* adding the pixel code page by page is tedious and error-prone
* requiring us to paste the actual facebook script again and again is redundant - why not just have the pixel ID set in one place and have your code generate the script?

I suppose this could be a good tool if you're tracking multiple facebook entities/ads and only routing users to certain pages, but since facebook requests that we do this globally in the <head> tag, I can't understand the architecture of this plugin.

Totally Destroyed My Site
By , for WP 4.2.2

When I use this plugin in the current version of WP it totally destroyed my sites. Even when I clear the cache and deactivate the plugin, my sites do not appear. Its all totally f---d up. Thanks. Now I loose all this ad time on FB trying to repair the damage. I should be charging you. I would have happily paid for something that does not cost me thousands of dollars in lost revenue.

Time Saver
By , for WP 4.1

This plugin is much needed for people looking to capitalize on Facebook ad conversion tracking.

Great Response
By , for WP 4.1.1

Great to see the quick bug fix response by developer!

Super responsive
By , for WP 4.1.1

I reported an error with old, non-existent files causing 404s. Within an hour, Kellen had posted an updated plugin that fixed the issue. Couldn't be happier.

Seems to work but...
By , for WP 4.1

This plugin seems to work, but... Why do you have to paste and activate the code on every single post / page? It should be global and be inserted on every page of the website. As stated on Facebook's Docs (found here):
The code contains a pixel ID which is linked to your Facebook Ads account and is unique to that account (not your Facebook user account). The pixel code is the same for every audience you create. You only need to add one Custom Audience pixel to your entire website regardless of the number of audiences you create.
You can then create your audiences to match only people who have visited a specific URL!
I'm still trying to find a way to insert the pixel code once and for all, on every page!

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