Hypecal is using ESS a way to broadcast the events information and tickets from WordPress to to other event's listing portals (Eventbrite, Eventful, Meetup, Facebook).
ESS is a vital web improvement fo the Event Industry.
[ link redacted, please do not post links in reviews ]
There's nothing worse for a publisher than having their message scrambled, lost or misinterpreted.
That’s why it is time to introduce a common, free, universal feed specifically for events, an add-on for WordPress that work with Events Manager Plugin
Until now, event promoters could only use RSS or iCalendar to broadcast their events.
The problem has been that vital information gets lost in the event description.
Now, with ESS all the criteria of any events are clearly defined.
This plugin allowed Events Manager users to easily output their events into ESS format.
They can aggregate events coming from 3rd party portals and broadcast their events automatically to Search Engines.
More info: [ link redacted, please do not post links in reviews ]
The ESS team have developed what could potentially be a new standard for event syndication, we're happy that they've done such a great job implementing this with Events Manager and look forward to the possibilities!
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