Plugin Reviews

Ecwid Ecommerce Shopping Cart

Powerful, easy to use ecommerce shopping cart. Bank level PCI DSS Level 1 security. iPhone & Android apps. Superb support. Free plan available.

4 reviews
Average Rating
4.5 out of 5 stars
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payment method
By , for WP 4.4.2


i'm happy about ecwid from the practical point of view. i'm most dissatisfied about the payment method system, which is mainly based on us payment systems and not to european/belgian payment methods. 80% of all online purchase in belgium goes through Bancontact, which is not available in ecwid. out of 20 visitors per day in my online sales module, NONE have purchased because of that.



Not Viable For Large Stores
By , for WP 4.1.1

Yep, this plugin has a ton of great features, but there are a number of glaring issues as well. Two of the biggest for my particular situation are:

1. Lack of ability to bulk edit / apply related items.
2. Lack of ability to bulk upload digital product files and apply them to specific products.

For those with small stores, neither of these issues are a big deal. But for someone with thousands of items, it's a major problem. Editing thousands of items and uploading thousands of files one by one? Are you kidding me?! Ecwid's answer? Hire a programmer to provide the ability to do these two things. Excuse me? You know it's possible, yet you choose to leave out a two significant components? This is a monthly subscription program. It's NOT a FREE program. One would expect basic functionality to be included in a PAID program.

Heading over to WOO. This plugin simply isn't viable for a large store that offers digital downloads.

Only Halfway There for Years
By , for WP 4.0.1

Ecwid is clean, streamlined, simple to use and could be a great plugin. I started with it years ago and have been grandfathered in with the "Early Adopter" program which allows me a wider range of free use than some.

Where Ecwid fails is in their ridiculously stubborn refusal to actually adapt the plugin for real-world online use. They created a model for Internet sales that doesn't accommodate downloads of any workable size and has no options for gift certificates/gift cards. If you read their request logs, customers have literally been asking for these things for YEARS with no movement whatsoever.

I sell audios and videos in both downloadable and physical format. Because Ecwid won't create the option to link to content hosted by a separate server, I had to choose separate plugin to sell my downloadable files. They claim they can customize my store for me (which means they know full well how to provide the option, they just choose not to), but the fee was high (around $800) and it would have significantly altered the functionality of the back end.

It's now holiday season, and despite numerous requests for gift cards, I and others have no way to sell them with Ecwid. This is a major flaw. Online retailers do gift cards - it's a no-brainer for most people.

What the plugin developers don't seem to "get" is that the more options to sell the plugin provides, the more money the end user makes. Which makes that end user FAR more likely to actually pay for the plugin. When I first installed Ecwid, I saw a lot of promise and supported them with a monthly payment. Not any more.

ecwid is not free!
By , for WP 3.9.1

It is interesting that nowhere in the descriptions written about this plugin does it mention the fact that it is only "free" for ten products! I have fallen for this and installed an ecwid Shopping Cart, created categories, uploaded carefully prepared photos and created my 10 "free" products only to discover that my eleventh product will cost me $12.50 a month.

Now I ask you, how many stores have only 10 products? How on earth then, does this qualify as a free plugin? This is nothing more than "sales by deception!" True, they tell no outright lies. They just neglect to tell the "whole truth!" I just realized they do tell at least one lie: it does not take "only 5 minutes to set up!" Maybe if you already know the program and practiced a lot you could do something that you could define as "setup", but I doubt even this. I think it is nothing more than advertising hyperbole!

Then to add insult to injury, I find that I am no longer able to edit my website. When I try to visit the URL for my WordPrewss editor I get a "Page not found" page! It has been two days now and I have not as yet had a resolution to this problem. I cannot at this point say definitively that ecwid is the culprit, but it seems like an interesting coincidence that this occurred immediately after installing the ecwid Shopping Cart plugin!

I would have given them a one star except for the fact that their store is actually quite nice. If ecwid Shopping Cart was not so expensive, my business so small and their sales tactics so repulsive I would probably buy it.

I am reserving judgement on the broken website editor issue. I may come back and reduce my rating to a one star.

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