Provides developers with powerful and flexible tools for managing post and user custom fields.
I like that this is basically just a simplified API for managing custom fields in WordPress. Other plugins like ACF may have wider appeal, but I like that this is managed entirely in code rather than having a database layer for storing all the definitions.
We've used this on dozens of sites, including a few rather large school district sites, and it's been treated us well for over four years now.
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