I think this plugin negatively affected my ranking, and traffic.
for sure a nice start and i like that rich snippet content is not integrated in post text
on the contrary there are just few categories and few fields so it can't be used on many websites
when i suggested a reasonable improvement (adding LocalBusiness rather than having Organization) they asked for donation in order to consider it, then added that they "are not actively working to add this feature" so i will reconsider using it in next releases
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