Title: nataliii's Replies | WordPress.org

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# nataliii

  [  ](https://wordpress.org/support/users/nataliii/)

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 *   [Replies Created](https://wordpress.org/support/users/nataliii/replies/)
 *   [Reviews Written](https://wordpress.org/support/users/nataliii/reviews/)
 *   [Topics Replied To](https://wordpress.org/support/users/nataliii/replied-to/)
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## Forum Replies Created

Viewing 3 replies - 1 through 3 (of 3 total)

 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Pixel Caffeine] facebook pixel – hashed customer data](https://wordpress.org/support/topic/facebook-pixel-hashed-customer-data/)
 *  Thread Starter [nataliii](https://wordpress.org/support/users/nataliii/)
 * (@nataliii)
 * [8 years, 2 months ago](https://wordpress.org/support/topic/facebook-pixel-hashed-customer-data/#post-10278898)
 * Hi,
 * first of all – thank you! I`m really looking forward for the update 🙂
 * Regarding the advanced matching in Facebook Pixel – the European law doesn’t 
   see the hasing as sufficient. The problem is in the way of the data is being 
   hashed. Tough it is impossible for anyone form outside to match this data with
   the affected website visitor, it is still easy for Facebook to identify this 
   person. And that’s against the GDPR…
 * It means, that if want to use the advanced matching function in UE we need to
   ask our website visitors for a definite consent. Since not everyone (as for example
   me) needs this feature, it will be great to just have the possibility to remove
   it 🙂
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Pixel Caffeine] facebook pixel – hashed customer data](https://wordpress.org/support/topic/facebook-pixel-hashed-customer-data/)
 *  Thread Starter [nataliii](https://wordpress.org/support/users/nataliii/)
 * (@nataliii)
 * [8 years, 3 months ago](https://wordpress.org/support/topic/facebook-pixel-hashed-customer-data/#post-10177457)
 * Hi,
 * thank you for your reply!
 * Well… yes and no 😉
 * According to the GDPR:
 * 1) if you use the facebook pixel in a “normal” way (the pixel fires only when
   people, who already are logged in into facebook in their browser, visit your 
   website) – than everything is fine
    2) but if the facebook pixel code is modified
   to use the advanced matching data (**regardless if they are hashed or not** –
   according to the GDPR it is not enough privacy for the website visitors) – than
   I need to specifically ask my website visitors, if they agree that I collect 
   this data… It is the **ADVANCED MATCHING WITH THE PIXEL**, which is not allowed
   without an explicit permission from the website visitors. [Look at this article](https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/conversion-tracking)(
   scroll to the paragraph “advanced matching pixel”)
 * I the situation 2, I need to now if the pixel caffeine plugin is collecting this**“
   advaced matching data”** and if so – can I change that to use the facebook pixel
   just in its “normal” basic way?
 * Looking forward for your answer,
    Natalia
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Pixel Caffeine] Tracking a button click doesn´t work…](https://wordpress.org/support/topic/tracking-a-button-click-doesnt-work/)
 *  Thread Starter [nataliii](https://wordpress.org/support/users/nataliii/)
 * (@nataliii)
 * [8 years, 11 months ago](https://wordpress.org/support/topic/tracking-a-button-click-doesnt-work/#post-9457248)
 * Thank you!
    Now it works 🙂

Viewing 3 replies - 1 through 3 (of 3 total)