Title: harryshawk's Replies | WordPress.org

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# harryshawk

  [  ](https://wordpress.org/support/users/harryshawk/)

 *   [Profile](https://wordpress.org/support/users/harryshawk/)
 *   [Topics Started](https://wordpress.org/support/users/harryshawk/topics/)
 *   [Replies Created](https://wordpress.org/support/users/harryshawk/replies/)
 *   [Reviews Written](https://wordpress.org/support/users/harryshawk/reviews/)
 *   [Topics Replied To](https://wordpress.org/support/users/harryshawk/replied-to/)
 *   [Engagements](https://wordpress.org/support/users/harryshawk/engagements/)
 *   [Favorites](https://wordpress.org/support/users/harryshawk/favorites/)

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## Forum Replies Created

Viewing 15 replies - 1 through 15 (of 46 total)

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 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[The SEO Framework – Fast, Automated, Effortless.] Problem with Facebook images](https://wordpress.org/support/topic/problem-with-facebook-images/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [8 years, 11 months ago](https://wordpress.org/support/topic/problem-with-facebook-images/#post-9176543)
 * Sorry it didn’t help. 🙁
    -  This reply was modified 8 years, 11 months ago by [harryshawk](https://wordpress.org/support/users/harryshawk/).
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[The SEO Framework – Fast, Automated, Effortless.] Problem with Facebook images](https://wordpress.org/support/topic/problem-with-facebook-images/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [8 years, 11 months ago](https://wordpress.org/support/topic/problem-with-facebook-images/#post-9176211)
 * I generally see this error on fresh posts and use the debug tool on Facebook 
   to fetch the same post 2 or 3 times until it is correct.
 * Assuming it’s the same error I get this video shows what I do..
    [https://youtu.be/_m8bfR3XTnA](https://youtu.be/_m8bfR3XTnA)
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[The SEO Framework – Fast, Automated, Effortless.] No usage of focus keywords?](https://wordpress.org/support/topic/no-usage-of-focus-keywords-2/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years ago](https://wordpress.org/support/topic/no-usage-of-focus-keywords-2/#post-9114819)
 * [@kaj69](https://wordpress.org/support/users/kaj69/)
 * I think for me (after quality content) the most important point is that an article
   should resonate with (e.g., appeal to) the audience that you really most want..
   and it should rank on SERPs based on the searches that audience makes. In particular
   it should rank for the specific searches you want.
 * Allow me to explain in some detail…
 * Keywords are important… but ultimately there isn’t a way to determine how many
   to use, or how often to use them; the reason for this uncertainty as [@cybr](https://wordpress.org/support/users/cybr/)
   has suggested in Google secret algorithms and because the standard of “quality
   content” is subjective.
 * Imagine that in a medical or science post aimed at domain experts, dense keywords
   might a hallmark of quality, but might not in a post about apples or beach balls.
 * Which brings up a rather critical point. Like any writing, knowing your audience
   is critical. Skipping over the issues of writing when you are a new company that
   doesn’t (yet) know it’s audience — there is a lot that can be done with the writing
   to attract YOUR audience.
 * HubSpot has a lot to say on this ([link](https://blog.hubspot.com/customers/getting-started-with-segmentation)).
   But basically long tail search by itself is nearly meaningless, until we think
   about who we wish to reach.
 * Your posts should be found by people who are searching… but which people? which
   types of searches?
 * The general process is to know (define) who you want to reach (your audience)
   through introspection, interviews, data capture, etc. determine the unique buyer
   journey your audience will take, and then (with that in mind) understand the 
   various times and methods they will use to search.
 * That is to say, if there a unique way of searching that will be largely isolated
   to your audience and be indicative the progress on their journey — that might
   be a good place to focus esp. if your company has good conversions related to
   that point on the journey.
 * By journey I mean are they just starting to research? or have they narrowed their
   research? Are they still considering a purchase or have they decided to purchase
   and are now just picking who they will buy from? Or have they decided which brand
   to buy, and maybe even where to buy it, and just need to pick out the configuration
   or features, etc; e.g., pick a particular model.
 * A search on “What are the best cars in 2017” might indicate someone who is looking
   for a new car, but it might not. It might just be a car hobbyist.
 * A search on “what are the best used cars from 2015” might be more indicative 
   of an interest in buying a used car, but seems to indicate someone who is in 
   the research/discovery phase.
 * A search on “2012 Prius under 60,000 miles in the North New Jersey area” is a
   long tail search that would (for me) be indicative of someone who is looking 
   to buy that a car that is ~5 years old with low millage. But also, that they 
   are seriously interested in buying a used car. A person looking for a Prius would
   also indicate other factors like interest in ecological issues.
 * A similar search “2012 Porsche or Cadillac under 60,000 miles” would suggest 
   for me a very different persona/person, with very different buying criteria. 
   Ranking for ”
 * All of this is to suggest, that it is far less important to rank for a particular
   keyword or set of keywords, and more important to compete for SERPS where those
   searching are more likely to be aligned with your brand, or have an interest 
   in your product and services.
 * For example if your company sold or reconditioned Prius’s — you can research 
   the various type of searches folks would make, while they are considering, and
   then selecting which car to buy. The right post / pages would attract those searches
   at the best point in the buyer journey to build a relationship with them.
 * So while we can imagine that a company selling used Prius’s would want to rank
   for Prius as a keyword — it would be more important to rank for other keywords
   like rebuilt, certified pre-owned, etc., etc. Or geographic keywords, etc. They
   would also want to rank for pages focused on buying that particular car and the
   issues those buyers might face; for example, “How to tell if your used Prius 
   has a bad battery.”
 * I hope this is helpful.
    -  This reply was modified 9 years ago by [harryshawk](https://wordpress.org/support/users/harryshawk/).
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[The SEO Framework – Fast, Automated, Effortless.] No usage of focus keywords?](https://wordpress.org/support/topic/no-usage-of-focus-keywords-2/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years ago](https://wordpress.org/support/topic/no-usage-of-focus-keywords-2/#post-9109084)
 * I’m sure [@cybr](https://wordpress.org/support/users/cybr/) will have a more 
   eloquent answer.. but the “keyword” and “corner stone” features of Yoast are 
   one of the features I find rather frivolous.
 * Competing for Longtail keywords is important but not more important that a quality
   post.
 * Simply put all posts can “compete” for long tail SERPS. There isn’t anything 
   in Yoast’s feature set, that allows their users to be more competitive in earning
   a more prominent spot in a particular SERP.
 * The inclusion of such a feature or the lack of such a feature has no impact on
   what search pages your post will appear on. What matters is the content.
 * Such features can also be misleading. In part because Google wants folks to make
   the highest quality content and sometimes the optimizations (and suggestions)
   that a keyword tool within a SEO plugin may lower the quality (or have no impact
   on it). I think the biggest risk is encouraging folks to reuse the same words
   and phrases within a post in a way that is less than natural.
 * It is also frivolous because if you wish to follow such advise, you can do so
   without that tool.
 * If you like their advise just follow it. Indeed you don’t need any SEO plugin
   to follow that particular recommendation. The tool you mention (IMHO) is just“
   human engineering” — that is modifying your own (user) behavior. The tool doesn’t
   access, or impact anything within Google or other search tools like Bing.
 * I find such features little more than bloat-ware and I’m happy that such tools
   are not featured in TSF. Of course your experience may be different.
    -  This reply was modified 9 years ago by [harryshawk](https://wordpress.org/support/users/harryshawk/).
    -  This reply was modified 9 years ago by [harryshawk](https://wordpress.org/support/users/harryshawk/).
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Instant Articles for WP] Featured Images](https://wordpress.org/support/topic/featured-images-102/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years ago](https://wordpress.org/support/topic/featured-images-102/#post-9050551)
 * This is important to me as I use both FIA and AMP.
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[The SEO Framework - Extension Manager] New Page Type: Best Practices](https://wordpress.org/support/topic/new-page-type-best-practices-2/)
 *  Thread Starter [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years ago](https://wordpress.org/support/topic/new-page-type-best-practices-2/#post-9046007)
 * [@cybr](https://wordpress.org/support/users/cybr/)
    There are lot of folks in
   the Podcast community to feel that transcripts do not add value to the user.
 * That is why I want to put onto their own page. Also, I will not be spending $
   $ to get transcripts for every post — so some would have them and others would.
 * That is to say I feel f
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Instant Articles for WP] Publish as Draft in Production](https://wordpress.org/support/topic/publish-as-draft-in-production/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/publish-as-draft-in-production/#post-9002096)
 * It only shows up in Production once it is approved.
 * Once approved, every new post (that doesn’t have errors), automatically goes 
   to production.
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Instant Articles for WP] Publish as Draft in Production](https://wordpress.org/support/topic/publish-as-draft-in-production/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/publish-as-draft-in-production/#post-9001696)
 * [@pukos](https://wordpress.org/support/users/pukos/)
 * Are you saying you setup as dev/draft mode? and that the posts are showing up
   in that silo?
 * If that is the case then you can preview within Dev mode.
 * Are you previewing on a desktop or mobile device? If you just want to see the
   code, you can use a desktop device.
 * If you want to see the page (s) fully rendered you have to view the Dev silo 
   from a mobile device. I personally use the Facebook “Pages Manager” App, select
   the page I’m working with, and the view there.
 * – Click the “…” option.
    – Scroll down to Instant Articles – View the Production
   or Dev “tab”
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Instant Articles for WP] Post comments from fb instant article to wordpress](https://wordpress.org/support/topic/post-comments-from-fb-instant-article-to-wordpress/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/post-comments-from-fb-instant-article-to-wordpress/#post-9001016)
 * The same here… Now sure how to trouble shoot.
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[The SEO Framework – Fast, Automated, Effortless.] Social Media Settings](https://wordpress.org/support/topic/social-media-settings-2/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/social-media-settings-2/#post-8997284)
 * [@scottdoel](https://wordpress.org/support/users/scottdoel/),It can be confusing
   as the Facebook UI has everything “nestled” under the App rubric. Clearly in 
   this case, there isn’t an “App.”
 * I think about “Adding A New App” as really meaning authorization for access, 
   selecting type of access (e.g., platform, protocol, API, etc.)
 * The **add a new app** ends up being important for many ‘non’ App activities. 
   E.g., if you ever want to setup Facebook Instant Articles you will need repeat
   the process that [@cybr](https://wordpress.org/support/users/cybr/) details above
 * If you want to automate importing of Facebook Ad spends into an analytics program,
   authorization and setup will also be required (e.g., setting up another ‘non’
   App
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[The SEO Framework – Fast, Automated, Effortless.] Structured data for podcasts](https://wordpress.org/support/topic/structured-data-for-podcasts/)
 *  Thread Starter [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/structured-data-for-podcasts/#post-8981703)
 * [@cybr](https://wordpress.org/support/users/cybr/) as always thanks for your 
   fast response..
 * This is the link back to Google’s support page for this [Link to Podcast Rich Data requirements](https://developers.google.com/search/docs/data-types/podcasts)
 * They are using Google play and/or iTunes fields within the RSS feed for the data,
   rather than using Schema (which makes sense, but still I find interesting).
 * Does or can TSF recommend settings for these; such that the SEO for the site,
   page and podcast are in harmony ?
 * For example, I notice my current feed doesn’t make use of <guid> e.g., it’s set
   to False
 * > <guid isPermaLink=”false”>[http://www.talkingabouteverything.com/?p=684</guid&gt](http://www.talkingabouteverything.com/?p=684</guid&gt);
    -  This reply was modified 9 years, 1 month ago by [harryshawk](https://wordpress.org/support/users/harryshawk/).
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[The SEO Framework – Fast, Automated, Effortless.] Structured data for podcasts](https://wordpress.org/support/topic/structured-data-for-podcasts/)
 *  Thread Starter [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/structured-data-for-podcasts/#post-8981587)
 * [@amandato](https://wordpress.org/support/users/amandato/) is the CIO at BluBrry
 * He wrote on Google Plus: “If you are using PowerPress, just make sure your iTunes
   and Google Play settings are filled out and that you have the RSS discoverable
   in HTML headers enabled then you need the new Google search guidelines.”
 * [@cybr](https://wordpress.org/support/users/cybr/) I think there is very little(
   if anything) needed 🙂
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Instant Articles for WP] Not auto-publishing to Facebook](https://wordpress.org/support/topic/not-auto-publishing-to-facebook/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/not-auto-publishing-to-facebook/#post-8955964)
 * [@jayo](https://wordpress.org/support/users/jayo/)
 * It is working for me.
 * I just published an article (Blog [link](http://www.talkingabouteverything.com/the-key-to-data-analytics-better-questions/)).
 * It is showing up correctly via Instant Articles.
 * You can see that by visiting the brand page with your mobile device ([link](https://www.facebook.com/TalkingAboutEverythingPodcast/))
 *   Forum: [Plugins](https://wordpress.org/support/forum/plugins-and-hacks/)
    In
   reply to: [[Instant Articles for WP] Not auto-publishing to Facebook](https://wordpress.org/support/topic/not-auto-publishing-to-facebook/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/not-auto-publishing-to-facebook/#post-8945555)
 * 1 – Publish your post
    2 – Using the App from Facebook: Pages Manager* – Look
   to see if your post shows up – select the page linked in the Plugin – click on
   the three dots “…” (upper right) – scroll down to instant articles – look in 
   the production queue 3 – Post **regular** URL for the post to your news feed 
   or page feed 4 – Look at the feed with the Facebook App on your mobile device–
   it should appear as an Instant Article
 * *You can also load the page on Facebook and looking in the Publishing options…
   but if you use Pages Manager you can actually see what the IA looks like.
    Harry
 *   Forum: [Reviews](https://wordpress.org/support/forum/reviews/)
    In reply to:
   [[Instant Articles for WP] Crap UX and keeps on breaking with every update](https://wordpress.org/support/topic/crap-ux-and-keeps-on-breaking-with-every-update/)
 *  [harryshawk](https://wordpress.org/support/users/harryshawk/)
 * (@harryshawk)
 * [9 years, 1 month ago](https://wordpress.org/support/topic/crap-ux-and-keeps-on-breaking-with-every-update/#post-8941456)
 * I have some issues with it but it is working..

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