Yslow improvement

The only problem we have now, is that you are taking this too fast.
Load times is ONLY ONE PARAMETER, what about your meta tags?, these are the tags used by Search engines to identify the relevance of your content to the user search query. If these are not set, even with a page load of 100%, you will not appear in the search query, because search engines don’t know what business are you in. So, with a 100% score you will still not appear in relevant search queries.
From analyzing your page, neither meta descriptions nor meta keywords are set, how on earth, will search engines know what transmart is doing?

Go to
http://www.seositecheckup.com
and test “Meta tag analyzer” and you will see it, run all tests to get an overview of what you need.
But from the meta tags analysis, it shows that you are not using any plugin for that.
This is the first step, is to inform all search engines on which user query keywords should your appear.????

Yes, I do, but the first step is having meta tags, because that’s the thing that will start engines from knowing your site. Each and every page has its own keywords like for example “marketing” “online marketing”, when a user enters in his search query ‘marketing”, search engines prepares a list based on the available keywords provided by websites, THEN their load times and other factors are used in page ranking.
Loading times are the least of your concerns, for now, see the checklist below to see what is the starting point, then consider optimizing your content, Do you have or use:

sitemap XML?
H1 and H2 titles?
sitemap generator and generate XML sitemaps like twice a week.?
Ideal Robot.txt File?
Using rel=”nofollow” Attribute in outgoing or less important links.?
Proper URL and Title Structure?
Using Keywords and Meta Description?
On post page title of post should be written in Heading 1 (H1). and its very important to use your keywords in h2, h3 and h4 if possible?
Title and ALT Attribute in Links and images?
Avail WordPress ping facility to get max exposure and inbound links?
Automatic SEO Plugin for WordPress?

The tip in bold is the only thing, you have done so far, you could spend your life in optimizing your website and won’t a single visitor if you don’t have the above baseline. And you will discover that even your life is not enough, because the O in SEOs stands for Optimization, and optimization is an ongoing process that never stops
Consider some reading.
Good luck,
Regards

Search for Sitemap XML plugin in wordpress plugins, and then submit the sitemap for Google,bing and yahoo for them to know about your website. If you are interested in google, create a webmaster tool in google, one of google services, another in yahoo and bing. There are a number of sitempap xml generators, note that sitemap xml are indexes that list all your content, its the way search engine spiders know about your website.
If you are interested in reducing load times, you need tools, consider FIREBUG, a browser extension that will be of great help. To get the most of it, the full version is available under firefox, light versions for chrome, .etc are also available, but load time statistics is unavailable.

if you are interested in speeding up the page, consider using the CDN, an available option is w3total. CDN or Content Delivery Network, for instance, your page makes about 39 HTTP reguests, that means making 39 call for various resources on your website. These 39 calls are done in series, one downloaded after the other, so the purpose of the CDN is to make them downloaded in parallel, which will reduce load time to half.
You can consider a CDN like amazon Ec , rackspace and so on OR, create a sub-domain like xxxx.transxxxx.com, and configure the w3 to use it as a CDN to keep images and any other resources you like, so when your page load, your page is served from two domains in parallel: trasxxx.com and xxx.transxxx.com as opposed from one, this will dramatically improve load times.
The other technique is to reduce the number of http requests, the smaller the calls, the faster it goes. So, for js, instead of loading ten libraries with 10 requests, all of them are combined into one single js file, this is known as minification, it also applies to style sheets, then the 10 requests are now only 1. If you need help on how to minify, don’t hesitate.
Images are optimized by two main techniques:
Image optimization for websites
Sprites, for example, all the social sharing buttons are converted into one sprite, so again, this reduces the http requests from X to 1. There are online tools, where you submit your website, and it checks it out for you.
Regarding your DNS, am not sure what was the message or tip regarding this, so inform me of the complete description, so I can help you in this matter. Also, on to serve your interest of loading times, consider pingdom.com, this will give a details stats of your webpages.

I hope this helps.
Good luck,
Regards

Thank you.
Decreasing the number of components on a page reduces the number of HTTP requests required to render the page, resulting in faster page loads. Some ways to reduce the number of components include: combine files, combine multiple scripts into one script, combine multiple CSS files into one style sheet, and use CSS Sprites and image maps.
Your page has 24 external Javascript scripts. Try combining them into one.
Your page has 17 external stylesheets. Try combining them into one.
Your page has 12 external background images. Try combining them with CSS sprites or image maps.
Think of your website as a restaurant. There is a total of 53 request from the waiters (your website). You can reduce that to 3-5, saving about 50 requests. One combined file for js (saving 23), one for stylesheets (saving 16). Only these two will save you 39 requests.
Firebug is a browser extension for you as an admin, to work on your SEO project, it provides. Firebug is the only reason, firefox is still installed on my machine after the evolution of chrome, after you do install it, and check it out, we can continue on this, after the two of us are seeing the same thing.
I think,Sitemap XML for rss and feeds is different from Sitemap XML generator for your website, am not pretty sure about it. These sitemaps act as an index for your website, and inform search engines about it, and whenever you make an update or add anything new, the sitemap is updated, and then updating search engines. There are two ways of submitting sitemaps for search engines. Manual or Automatic. Both ways, you have to have a webmaster account on them (they are all free), search for google webmaster tools and create an account for your website, this can be integrated with your analytics account.Now, after that you either submit sitemap xml manually, or automatically via a plugin where your enter your username and password and then it automatically submits it to you based on the defined intervals that you specify. Think of it the same way as any google analytics plugin in wordpress, all of them require that you have an account on Google Analytics, where you enter the login credentials and they bring you the data to your wordpress dashboard, the same applies to sitemap.
Install the firebug on Firefox and create your google webmaster tools, and once you are done, we will continue from there.
Good luck,
Regards