Worth the effort

For a WordPress admin, sending out a mass email every time you post something new is not hard. But, to do it RIGHT (spam compliance, choosing what TYPES of posts or pages to feature, etc) is a big deal. That’s why you need a plugin like Icegram Express. It supports double-opt-in subscriptions (so you don’t look like a spammer). You can edit all the emails sent to suit your needs. While it takes a while to think it through and set up, it is SO worth it. I love this plugin.