Very good plugin. Simple and does what it should. I agree with DrInnovation’s review.
A few notes for people that want to use it, there’s was a typo in the example (the / was missing in the last line) it should be:
Sample content experiment: [experiment id="EXPERIMENT ID"] [ex_variant] content for first variation [/ex_variant] [ex_variant] content for second variation [/ex_variant] [/experiment]
The plugin assumes there is no original, it will just switch between the variations, remember this when you create the experiment in Google Analytics (i.e. if you want to split-test between two variations, you have an original listed (a bogus listing) and two variations — the url’s you list don’t matter – but you also read that in the description “Content Experiments Without Redirects (Browser-only implementation)”).
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