WordPress taxonomies echo output

I am building a site that will feature sellers, kind of like a deal of the day site, on the product page there will be something that will say this:

“Sold by: (Output Custom Taxonomy for company here)” Every product will have a different brand or company name, but I am just trying to output that taxonomy. Currently I am doing it with the “tags” in wordpress like this:

This works for tags: —->

<span class="soldBy">Sold By: <?php echo $product->get_tags(); ?> </span>

I then tried this: to get the taxonomy rather then the tags, and it isn’t working.

<?php echo $taxonomy->name ?>