Support » Plugin: Pixel Caffeine » Woocommerce Custom Audience for Abandoned Cart

  • Hi, great plugin, thanks for making it. I am looking for a way to build a custom audience for customers who added products to their cart but didn’t complete checkout (cart abandoned). Is this something Facebook automatically detects as an Event? If not, I’m using Woocommerce and trying to wrap my head around how to set the filters to create this custom audience but I’m stumped on what field to choose (value, currency, content_name, etc.), and what to put in there. Any suggestions? I was thinking I can create a filter for anyone who initiated checkout but didn’t get to the checkout/order-received/ page but I don’t know how to do that. thank you!

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  • Plugin Author Antonino Scarfì



    I think you might achieve this need by creating a custom audience for who had added to cart a product AND hadn’t purchased it, so a sum of both conditions with an AND.
    If you can’t do it from plugin custom audience tab, you should be able to do it by the Facebook Ads/Business Manager interface directly.

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