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Will changing SEO harm my rankings?

  • OK, so I have had a site ranking quite highly under certain search terms, but not a lot of the ones I need. I have installed WordPress SEO (all-in-one) which shows me where I am going wrong with titles etc. My question is, if I change these titles and meta descriptions etc on a page by page basis, will it affect my overall rankings? And if so how long does it take to recover? The site has been live for about 7 months now. Thanks in advance 🙂

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  • Any changes will have an effect, so it’s hard to say if it will be good, bad or otherwise. If you are doing good SEO, and not going to go through a lot of keyword-spamming or stuffing then you’ll be fine. Normally big-scale changes can have an effect for a couple of weeks but it doesn’t take that long for the changes to fall back to where they should be. My only real advice is just take it slowly, don’t do every page at once, and you should be fine.

    Google has not used metatags in years (meta descriptions may be used in snippets).

    If you want better ranking in certain words, simply use them appropriately in your content.

    Thanks Michael, I fully intend to do good SEO, just basically following the guidelines set out in the all in one seo yoast plugin as all my pages were red or orange when I activated them but some were still doing well on google. I think I’ll do a page every few days or so and see how I get on 🙂 Thanks for your response Gabe, I did not intend on using metatags, I only mentioned the meta descriptions which go hand in hand with the page titles. I should mention that this site is more cms than a basic blogging site (it has about 25 actual pages as well as the blog) so hopefully nothing too drastic happens! Thanks again for the advice.

    Just to be clear though, meta descriptions are not currently used for rankings and only for snippets.

    Just do a quick keyword research before writing a post trying to target less competitive ones. This way you will get some stable traffic even without seo.

Viewing 5 replies - 1 through 5 (of 5 total)
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