I just rebuilt my site using wordpress and built a shopping cart. Woocommerce orders shows me when sales are pending, meaning they haven't paid but selected an item to purchase. Is it normal to have 2-3 pending for every 10 orders that actually go through?
I am set up to only take payments through PayPal however its a business account so people can pay by card or echeck as well. I don't know if people are turning away because its redirecting to PayPal and they're afraid it's a phishing scam or if people cant figuring out how to pay by card or maybe they're just changing their mind.
Is it normal to have that many pending orders? What can I do to help turn these pending orders into sales?