Title: Why? Last modified: April 18, 2025 --- # Why? * [SK](https://wordpress.org/support/users/sooskriszta/) * (@sooskriszta) * [1 year, 2 months ago](https://wordpress.org/support/topic/why-100/) * Genuine question: Why did you create this plugin? vs for example, contributing to the [Mautic official](https://wordpress.org/plugins/wp-mautic/) plugin. What is the Mautic official lacking that you felt you needed to write something of your own. Mautic do [say](https://forum.mautic.org/t/is-the-wordpress-mautic-plugin-still-functional/32909/6) [2](https://github.com/mautic/mautic-wordpress/issues/129) they are looking for someone to help with the official plugin. * Again, not being sarcastic or passive aggressive. I genuinely want to understand as I am considering that I need a Mautic plugin for my own install, instead of simply embedding Mautic code manually. - This topic was modified 1 year, 2 months ago by [SK](https://wordpress.org/support/users/sooskriszta/). - This topic was modified 1 year, 2 months ago by [SK](https://wordpress.org/support/users/sooskriszta/). Viewing 7 replies - 1 through 7 (of 7 total) * Plugin Author [Dog Byte Marketing](https://wordpress.org/support/users/dogbytemarketing/) * (@dogbytemarketing) * [1 year, 2 months ago](https://wordpress.org/support/topic/why-100/#post-18424450) * Thanks for the genuine question! We built this plugin because many of our clients use Mautic with WooCommerce, which the official Mautic plugin doesn’t support. The official plugin also hadn’t been updated very frequently (still true as of now), and our clients needed a solution fast. Instead of waiting for updates to the official plugin, we created our own to quickly meet their needs, starting with a simple lead-capture checkbox at WooCommerce checkout and expanding to sync customer purchases with Mautic. We shared it on the repo to make it easier to maintain and add features as needed. Mautic’s call for someone to manage the official plugin came after we’d already developed ours, but we’re not really interested in taking on that role. This plugin is a key part of our portfolio, showcasing our ability to deliver tailored solutions for clients, and maintaining it aligns with our business goals. That said, we’re open to discussions about collaboration if it makes sense for our team and clients. If you’re considering a plugin for your own Mautic setup, we’d be happy to share insights or discuss your needs! If you don’t have WooCommerce, then Mautic’s official plugin should be perfectly acceptable. * Thread Starter [SK](https://wordpress.org/support/users/sooskriszta/) * (@sooskriszta) * [1 year, 2 months ago](https://wordpress.org/support/topic/why-100/#post-18425683) * Thank you [@dogbytemarketing](https://wordpress.org/support/users/dogbytemarketing/) for helping me understand your thinking. Moving to create your plugin rather than wait for updates to the official and then sharing that plugin with the community makes sense and is admirable. * Of course, it your business, your work, your business model, and only you can assess the best way forward for you. * However, allow me to make a case as a friend: I think that it is still possible to achieve your marketing and other goals if you do take over and enhance the Mautic official plugin, including Sync Mautic. This is because [@dogbytemarketing](https://wordpress.org/support/users/dogbytemarketing/) and @polymarketing will be listed as developers of the plugin. Plus, there’s a ruboff sheen of writing the “official” plugin. Not to mention, taking over the plugin rated 4.9 based on 8 reviews would likely help grow the installed base slightly faster than now, not to mention promotion on official Mautic channels– blog, newsletter, github. Bigger installed base means more testing, more robust code, more feature ideas, and higher social credit/reputation. * I also think that if you are thus entrenched into the Mautic ecosystem, then it will be easier to have a voice into Mautic core’s development roadmap in the interest of your clients and yourself. Want some specific hooks to deal with WooCommerce? Much easier to get done if you are the developer of the official WordPress plugin. * I do hope you take over the official plugin and bring it to 2024, including making it perfect for WooCommerce. * Plugin Author [Dog Byte Marketing](https://wordpress.org/support/users/dogbytemarketing/) * (@dogbytemarketing) * [1 year, 2 months ago](https://wordpress.org/support/topic/why-100/#post-18425753) * Hi [@oc2ps](https://wordpress.org/support/users/oc2ps/), * After reflecting on your suggestion, we’re intrigued by the idea of exploring a conversation with the Mautic team to better understand their vision for the official plugin. We’re cautiously optimistic about the possibility of collaboration, as we do have some concerns about ensuring alignment with our business goals and the specific needs of our WooCommerce clients. Our plugin was designed to address their unique pain points, and maintaining the flexibility to prioritize those features is critical for us. That said, we think it could be valuable to open a dialogue with Mautic to see if there’s a way to contribute to the official plugin or explore complementary efforts without compromising the tailored solutions we’ve built for our clients. * For now, we plan to reach out to the Mautic team to discuss their goals and see if there’s potential for collaboration that aligns with our roadmap. We’ll keep an open mind about contributing to the official plugin, whether through shared insights, WooCommerce specific enhancements, or other ways to support the ecosystem. At the same time, we’ll continue maintaining our plugin to ensure it meets our clients’ needs and remains a key part of our portfolio. * Thanks again for sparking this conversation and encouraging us to think bigger it’s definitely got us considering new possibilities! * Thanks, * Johnny McKinney CEODog Byte Marketing * Thread Starter [SK](https://wordpress.org/support/users/sooskriszta/) * (@sooskriszta) * [11 months, 1 week ago](https://wordpress.org/support/topic/why-100/#post-18594169) * Glad to see you are now listed among the developers of the official plugin. * Plugin Author [Dog Byte Marketing](https://wordpress.org/support/users/dogbytemarketing/) * (@dogbytemarketing) * [11 months, 1 week ago](https://wordpress.org/support/topic/why-100/#post-18594338) * Thanks, SK! * Yes, we have recently started contributing directly to the official Mautic WordPress plugin and are currently handling the latest release. Our current aim is to help modernize and strengthen the plugin while continuing to maintain our own version for clients who need specific features. Some features from our version may eventually make it’s way to the official plugin, but for now we’re concentrating on key updates and overhauls, as it’s been quite some time since the last release. * If you’re interested in following along with the work, you can see progress and plans here: [https://github.com/orgs/mautic/projects/26](https://github.com/orgs/mautic/projects/26) * We’re also looking for testers to try new updates and share feedback, it’s a huge help in making sure the plugin works well for different setups. * It’s been great to collaborate more closely with the Mautic community, and we’re optimistic about what we can accomplish together. * Appreciate your encouragement, it definitely played a huge part in making this happen. * Thread Starter [SK](https://wordpress.org/support/users/sooskriszta/) * (@sooskriszta) * [10 months, 4 weeks ago](https://wordpress.org/support/topic/why-100/#post-18604750) * Thanks for the git link. * Quick question: For a WooCommerce install, would you recommend installing both Mautic official and Sync Mautic or just Sync Mautic? * Plugin Author [Dog Byte Marketing](https://wordpress.org/support/users/dogbytemarketing/) * (@dogbytemarketing) * [10 months, 4 weeks ago](https://wordpress.org/support/topic/why-100/#post-18604832) * You’re welcome. * Sync Mautic doesn’t add the Mautic tracking code, so if you want to use tracking you’ll need to use Mautic’s official plugin or manually add the script. * If there’s ever any tracking functionality that doesn’t make it to the official Mautic plugin, Sync Mautic will more than likely require the official plugin to prevent conflicts. We’ve considered adding tracking for WooCommerce orders to Sync Mautic, but we haven’t locked in the details yet. We might just build a plugin for Mautic itself to pull in eCommerce data. * Sync Mautic is meant primarily to Sync information from WordPress / WooCommerce into Mautic, the only overlap I can really think of is the form shortcode, but it was needed so layout adjustments were easier. Viewing 7 replies - 1 through 7 (of 7 total) The topic ‘Why?’ is closed to new replies. * ![](https://ps.w.org/sync-mautic/assets/icon-256x256.png?rev=3283779) * [Sync Mautic](https://wordpress.org/plugins/sync-mautic/) * [Support Threads](https://wordpress.org/support/plugin/sync-mautic/) * [Active Topics](https://wordpress.org/support/plugin/sync-mautic/active/) * [Unresolved Topics](https://wordpress.org/support/plugin/sync-mautic/unresolved/) * [Reviews](https://wordpress.org/support/plugin/sync-mautic/reviews/) * 9 replies * 2 participants * Last reply from: [Dog Byte Marketing](https://wordpress.org/support/users/dogbytemarketing/) * Last activity: [10 months, 4 weeks ago](https://wordpress.org/support/topic/why-100/#post-18604832) * Status: not resolved