Support » Fixing WordPress » White Label WP – Plugin vs No Plugin

  • Preface: I’m not a dev, but I’ll be hiring a good one to do the work.

    I’ve seen tutorials that you can white label WP by making some changes in the functions.php file. I’m assuming that the white label plugins out there do the same thing, but without having to get into the code. Can you confirm if this is correct?

    Once the theme is finished and white labeling is in place, the theme will be cloned for 20 different clients using InfiniteWP. Not sure if that makes a difference in your opinion, but I thought I should mention it.

    The most important thing to me is whichever direction I go, that future WP updates don’t mess up the white labeling that’s been done. So, I wasn’t sure if that means using a plugin is better or just having the changes in the functions.php file would be better. Thank you.

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  • Hi

    If you are thinking of creating a theme and selling it, you would have to do the white label branding withing the theme. Other wise whoever you sell it to would then have to install the plugin as well (which is annyoing). If you are simply cloning the site then a plugin might be a better option. The reason being that when the WP core is updated the styling often changes too. As a result this can make your white label branding look different. A good plugin developer will release an update to combat these style changes so that when a new version of the WP core is released, a new version of the plugin will be released too. This new version of the plugin should fix any issues that occur due to changes that have been made in the latest version of WP.

    You could also use WP Multisite to keep the branding consistent across multiple sites, and manage the branding from one admin.

    A good white label branding plugin can be found here:

    A WP Multisite version can be found here:

    I hope that helps,


    Thanks, @blacklinemedia. Great explanation and thanks for the links. Let me know if you or your clients have an opinion between the plugin you shared and this one (which appeared top in my WP search):

    My scenario is different than most for a couple reasons. Not sure if it would change any of your recommendations.

    My clients just rent (for a lack of a better word) their site and we do their content updates when needed. The only access they’ll have is an “Editor” role to create and edit their blog posts. All the sites are identical, except for their logo, nav and some page content. Good news is I’ve used WP for years, so I know the (very few) plugins I’ll need to install pre-cloning. It’s the white label plugin that will be new to me.

    I gave Multisite serious consideration. But, was talked out of it by a couple Multisite consultants because we’re just adding the blogs to my client’s responsive HTML5 layout. The dev will just be adding a little code into WP so the styling, header and footer of the blog is seamless with the HTML site. A solution I found out would work through a question I asked here earlier in the week:

    With all that said, I think you’re right that using the plugin is the smarter play, because of the potential update problems (something I have an unnatural fear of anyhow). Thanks and let me know if you have any other thoughts I may not be considering.

    Also, @blacklinemedia. We’re using a Genesis child theme. Just wanted to make sure that didn’t change your opinion on plugin vs no plugin at all.

    It is possible to just register a custom admin style sheet and register that function through your themes functions.php file. However you will have to maintain that css file yourself and make sure it is up to date. If you install the plugin above, you can just click on update and it should keep things stable. With the plugin I mentioned you can also export your settings to another installation (allowing you to make changes on one site and then export them to others). Also the plugin has a good user interface that means that you do not have to know anything about programming, to brand the back end.

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