Where are backend settings?

Hi, I don’t see any settings you mention available in the backend. Where are they located in the WP dashboard?

“From the WordPress backend, you can customize almost everything about the widget. Change its location, appearance, presence or absence of the button, edit the text that appears on the widget and so on. It also comes with a built-in click counter, letting you know how many clicks your button has attracted in a day, week or month.”