What colors work for ecommerce sites? (2 posts)

  1. Matt
    Posted 7 years ago #

    My client uses WP with a black theme. Her store sells candles, pillows etc.

    I can't find much on which colors work best for ecommerce sites, but I'm pretty certain black is low on the list of effective colors.

    Any thoughts?

  2. BernardBorealis
    Posted 7 years ago #

    If it was food that was being sold I'd say use yellow and orange, and maybe a tinge of a lighter red. These colors have been proved to effect whether you want to eat or not. (Notice all the fast-food places use them.) But I guess that's not very helpful in ecommerce with candles, pillows, etc. Only you can know for sure what look you are going for. With that said, there are a lot of colory theory sites out there which can help you in the task. http://www.colormatters.com/des_ecom.html is a good one. Just try googling color theory for ecommerce or something like that.

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