W3 Total Cache has improved the quality of our site by improving our load time by almost 300%! Our site is "media intensive" meaning we use a lot of pictures which are necessary to show our services. We are a body shop and we use many "before" and "after" shots of our work to show our customers exactly what type of work we are capable of. W3 Total Cache greatly improved our site load times which was a huge problem since we launched the site. We highly recommend it for anyone using loads of picture and media files. Knowing that our visitors won't have to tap their fingers waiting for our site to load is a relief. It has greatly effected our bounce rate and we know that this plug in has greatly increased our click through rate. We do a lot of Google Adwords campaigns and it has also helped save us money on useless clicks where people used to click on our site and simply leave through frustration waiting for it to load.