I think this is a very good looking theme which I would really like to use for our intranet and also for my personal website. However I do think it is very lacking in capabilities. I would like to see a lot more widget areas instead of only one main sidebar. Also a second menu option would be fantastic and more options for social media buttons.
For some inspiration you could take a look at the catch box theme. This theme is perfect for me in widget areas (5 free, 13 in pro version) and menu areas (3 areas). However that theme doesn't come close to the looks of the Iconic One theme. So for my case, add lots of widget areas and some more menu options (secondary menu is a must have and a footer menu is also often seen on websites) and I would buy this theme for sure..