Using ® in focus keyword?

  • Resolved jonhebert007

    (@jonhebert007)


    7 years, 10 months ago

    Hi, my product has a corporate trademark behind it, and every time it appears on the website, I need to have it like this: Product®. The problem is, my product name is what people search for directly (think Nike) but they obviously don’t put the ® behind it when they search. When I am setting up my focus keyword, I leave the ® out, because people don’t include that in a search, but when do this, Yoast does not recognize my product name in my page content because it has the ® behind it (Product®). However, if I type it “Product ®” with a space in the content, it is recognized as a focus keyword. How can I handle this so that I can always have it as Product® (no space) and make sure that Yoast is dong my SEO properly? Thank you, Jon

    https://wordpress.org/plugins/wordpress-seo/

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  • neotrope

    (@neotrope)

    7 years, 10 months ago

    Hi, I would leave the trademark OFF after initial usage.

    For legal use, you only need to have the (R) mark first time on a post or “about us” page — NOT every use.

    In my SEO business the past 20 years we call this “peppering” — too many uses of something — so after the formal use of BRAND® — you can use BRAND the rest of the time.

    Another way of doing this is to use the (R) first time and in any sub-heads or headlines and your <title> but leave OFF in description and paragraph text. Also add trademark statement bottom of page along with your copyright block of text.

    This is only way to have the “BRAND” be read as “BRAND” and not the full string, and the spacing concept doesn’t work well with responsive design if it falls on line break, and not correct legal usage anyway.

    (We have many trademarks of our own, so trust me on this.)

    Perry Bernard

    (@pfbernardnz)

    7 years, 10 months ago

    Hi jonhebert007. Yoast SEO does not do your SEO for you. The plugin is just a vehicle – an excellent one, but a vehicle none-the-less. Using the Product® in focus keyword isn’t really relevant. Keep in mind that the coloured light scoring system is a guide only. Use the product brand name in the content, URL, Title, Meta Description and Image ALTs with a density of around 3x per 100 words total and you’ll be fine.

    Brand searches are also quite different for SEO in that if you have rights to the brand word and it also isn’t a brand or word for something else, then you probably will get good rank from even ‘basic’ SEO work.

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