Support » Plugin: Google Tag Manager for WordPress » Use ID and SKU simultaneously

  • Hi Thomas,

    Would it be possible to include ID and SKU in the dataLayer simultaneously? We have a complex setup with multiple sites, in which the regular product ID is used with Google Ads, but we’d like to pass the SKU as product ID to Facebook. To complicate things, most of the products are variable.


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  • Plugin Author Thomas Geiger


    Hi Ivan,

    Currently, this is not possible with GTM4WP.
    You can only use either the ID or the SKU.

    Thread Starter lijndiensten


    Hi Thomas,

    Do you do (paid) custom work? I will also ask whether the customer’s development people can do this customization, so thanks in any case.


    Plugin Author Thomas Geiger


    I am sorry but I am not available for paid work currently.
    However, if you are able to add this into GTM4WP, I am more than happy to accept a PR on GitHub:

Viewing 3 replies - 1 through 3 (of 3 total)
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