Title: Upgrading Web Concern
Last modified: May 30, 2021

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# Upgrading Web Concern

 *  [Ravi Denawaka](https://wordpress.org/support/users/ravidenawaka/)
 * (@ravidenawaka)
 * [5 years ago](https://wordpress.org/support/topic/upgrading-web-concern/)
 * Hi Guys,
 * I am stuck in between our developers and SEO guys. Can you please help me out
   here with the best practice.
 * We required to update our entire website to a new theme, new features, PHP, ubuntu
   server, and bootstrap version. Our developer are keen to do an entire new setup
   of the website (clean CSS, JS and WP plugins) and make it more light weighted
   WP site.
 * But our SEO guys are so against of this step and they are asking to do changes
   to the current site without moving to completely new site, saying that, we might
   loose SEO rankings.
 * Can someone help me here? Are there any white papers or documents around this
   point ?
 * Manny thanks in advance.
 * Thank you
 * Ravi Denawaka
 * The page I need help with: _[[log in](https://login.wordpress.org/?redirect_to=https%3A%2F%2Fwordpress.org%2Fsupport%2Ftopic%2Fupgrading-web-concern%2F%3Foutput_format%3Dmd&locale=en_US)
   to see the link]_

Viewing 6 replies - 1 through 6 (of 6 total)

 *  [Website Rob](https://wordpress.org/support/users/website-rob/)
 * (@website-rob)
 * [5 years ago](https://wordpress.org/support/topic/upgrading-web-concern/#post-14498986)
 * SEO is built on Domain name and URLs. If they are going to stay the same then
   it doesn’t matter where or how they are hosted. Ask your SEO people to justify
   why they are against creating a new site even though the Domain name and URLs
   will stay the same–presuming that is the case.
 *  Thread Starter [Ravi Denawaka](https://wordpress.org/support/users/ravidenawaka/)
 * (@ravidenawaka)
 * [5 years ago](https://wordpress.org/support/topic/upgrading-web-concern/#post-14498992)
 * Thank you for the feedback. This is my understanding as well. But as you know
   some SEO consultants doesn’t tell the so called “their strategy in SEO”. All 
   the say “we might loose rankings”. Its annoying when they don’t point out exactly
   this is the issue.
 * My understanding was if we use a SEO tool and make sure all current backlinks
   are pointing to the new website pages then there will be no issues.
 * Please correct me if I am wrong
 *  [Website Rob](https://wordpress.org/support/users/website-rob/)
 * (@website-rob)
 * [5 years ago](https://wordpress.org/support/topic/upgrading-web-concern/#post-14499002)
 * You need to be correct & accurate with your wording for a proper answer.
 * 1. Is the site being redesigned with a new theme and new software but the Domain
   name & URLs will remain the same?
 * 2. Something different than above?
 * Also,
 * > My understanding was if we use a SEO tool and make sure all current backlinks
   > are pointing to the new website pages then there will be no issues.
 * New web pages are not the same as new URLs.
 * I am being very specific because SEO is an area that is not always correctly 
   understood. If you have good SERP’s then you want to keep them. Backlinks can
   be redirected no matter what happens to your site without any loss of SEO.
 *  Thread Starter [Ravi Denawaka](https://wordpress.org/support/users/ravidenawaka/)
 * (@ravidenawaka)
 * [5 years ago](https://wordpress.org/support/topic/upgrading-web-concern/#post-14499005)
 * New site will have improved features and UI will be improved. Its not a complete
   revamp of the entire pages. Also we are using old bootstrap versions and PHP 
   versions. Need to upgrade those. CSS & JS used are also need to improve in order
   to speed up the loading.
 *  [Website Rob](https://wordpress.org/support/users/website-rob/)
 * (@website-rob)
 * [5 years ago](https://wordpress.org/support/topic/upgrading-web-concern/#post-14499022)
 * Without you answering my questions about Domain name and URLs, there is nothing
   further I can add. Sorry.
 *  [LitExtension_Lucas](https://wordpress.org/support/users/lucaslitextension/)
 * (@lucaslitextension)
 * [5 years ago](https://wordpress.org/support/topic/upgrading-web-concern/#post-14509632)
 * Hi,
 * I hope this blog post will be an useful resource for your reference: [https://hostpapa.blog/web-hosting/domain-migration-seo-efficient-way/](https://hostpapa.blog/web-hosting/domain-migration-seo-efficient-way/).
    -  This reply was modified 5 years ago by [LitExtension_Lucas](https://wordpress.org/support/users/lucaslitextension/).

Viewing 6 replies - 1 through 6 (of 6 total)

The topic ‘Upgrading Web Concern’ is closed to new replies.

 * In: [Fixing WordPress](https://wordpress.org/support/forum/how-to-and-troubleshooting/)
 * 6 replies
 * 3 participants
 * Last reply from: [LitExtension_Lucas](https://wordpress.org/support/users/lucaslitextension/)
 * Last activity: [5 years ago](https://wordpress.org/support/topic/upgrading-web-concern/#post-14509632)
 * Status: not resolved

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