Title: Unassigned Orders
Last modified: March 31, 2025

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# Unassigned Orders

 *  [leavai](https://wordpress.org/support/users/lparga/)
 * (@lparga)
 * [1 year, 4 months ago](https://wordpress.org/support/topic/unassigned-orders/)
 * Hello, most sales are unassigned. How can I detect the origin of the order?
 * Thanks

Viewing 4 replies - 1 through 4 (of 4 total)

 *  [Mahfuzur Rahman](https://wordpress.org/support/users/mahfuzurwp/)
 * (@mahfuzurwp)
 * [1 year, 4 months ago](https://wordpress.org/support/topic/unassigned-orders/#post-18395875)
 * Hi [@lparga](https://wordpress.org/support/users/lparga/),
 * Could you clarify what you mean by “most sales are unassigned”? Are you referring
   to the order source, payment method, or something else?
 * You can check the **Order Notes** in WooCommerce by going to **WooCommerce > 
   Orders**, selecting an order, and looking at the notes section. This often includes
   details about the order.
 * Looking forward to your reply!
 *  [Mahfuzur Rahman](https://wordpress.org/support/users/mahfuzurwp/)
 * (@mahfuzurwp)
 * [1 year, 4 months ago](https://wordpress.org/support/topic/unassigned-orders/#post-18396009)
 * Hi [@lparga](https://wordpress.org/support/users/lparga/),
 * Sorry for the earlier response. I just misunderstood the context of your question.
 * In WooCommerce Analytics, “Unassigned” orders are those where the order source
   data couldn’t be extracted, typically due to missing UTM tags. This is normal,
   and most stores will have some level of unassigned orders.
 * To improve order source attribution, first, ensure that **Order Attribution Tracking**
   is enabled. You can check this by going to **WooCommerce > Settings > Advanced
   > Features > Order Attribution**. If it’s not enabled, turning it on will allow
   WooCommerce to capture and store attribution data for new orders.
 * Second, verify that **UTM parameters** are correctly implemented in your marketing
   URLs. Properly structured UTM tags help WooCommerce track the origin of your 
   orders more accurately. You can find more details on UTM tracking here: [woocommerce.com](https://woocommerce.com/document/utm-tracking-documentation).
 *  Thread Starter [leavai](https://wordpress.org/support/users/lparga/)
 * (@lparga)
 * [1 year, 4 months ago](https://wordpress.org/support/topic/unassigned-orders/#post-18397551)
 * Thanks for your response. The order attribution checkbox is indeed enabled, but
   I’m still seeing unassigned orders. Is there any other configuration I can use
   to detect the origin of these orders?
 * I have UTMs active in both my email marketing campaigns and ads, but more than
   80% of the orders have unassigned origins.
 *  [Gary Murray](https://wordpress.org/support/users/garymurray/)
 * (@garymurray)
 * [1 year, 4 months ago](https://wordpress.org/support/topic/unassigned-orders/#post-18399064)
 * > The order attribution checkbox is indeed enabled, but I’m still seeing unassigned
   > orders. Is there any other configuration I can use to detect the origin of 
   > these orders?
 * At the moment the Order Attribution features exclusively uses UTM tags to detect
   the origin of the orders – you can read more about how the feature works [here](https://woocommerce.com/document/order-attribution-tracking/).
 * > I have UTMs active in both my email marketing campaigns and ads, but more than
   > 80% of the orders have unassigned origins.
 * The Order Attribution feature uses last click attribution which 100% of the conversion
   credit to the **last** interaction before a customer lands on your site, so this
   could be a reason if the urls with the UTMs are not the ‘last’ thing they click
   before coming to your site.

Viewing 4 replies - 1 through 4 (of 4 total)

The topic ‘Unassigned Orders’ is closed to new replies.

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 * 4 replies
 * 3 participants
 * Last reply from: [Gary Murray](https://wordpress.org/support/users/garymurray/)
 * Last activity: [1 year, 4 months ago](https://wordpress.org/support/topic/unassigned-orders/#post-18399064)
 * Status: not resolved