iTunes (and many other apps) offer the ability to generate a link that will directly launch the application on any PC with that app installed. On iTunes, you would simply replace the "http" with "itms" for any links from the store.
But the problem is that Pretty Link won't accept a URL that starts with "itms://." How can I hack this to make it work? Can the developer please consider updating the plugin to accept nontraditional URLs?
By the way, I'm a Pretty Link Pro (developer) user and I've recommended Pretty Link many times to my podcast audience.