I’m trying various live-chat plug-ins, so I come across this FB product.

It’s a by far the simplest one to deploy (provided that I have a FB company page already). So, I’m looking for an advanced use case, that I want to fire the Google Ads conversion action when visitors start chat.

Other live chat services provides JS API to cater such visitor’s action, however, as a newbie to FB Analytics and FB SDK, I need a guideline to kickstart the project.

If there is any help, kindly let me know.