• Resolved gcdorian


    I try to keep my sites clean and GDPR compliant, and I noticed that WooCommerce sets a new cookie called “tk_ai” since some months ago. It’s not listed in the docs, and according to the limited info I found, this cookie was previously only related to Jetpack and mainly for user tracking.

    What does WooCommerce use this cookie for? Is it really needed or can we disable it?

    By the way, I don’t use Jetpack.

    Thanks in advance.

Viewing 7 replies - 1 through 7 (of 7 total)
  • Stef


    This cookie is only tracking admins in how they use the backend so that WP can better the platform in the future. It is not related to Customers and customers are never served this cookie.



    Automattic Happiness Engineer


    This one slipped through without getting an “official” answer.

    We’ve now updated the Cookies documentation page – https://docs.woocommerce.com/document/woocommerce-cookies/

    We’ve also made a change which will be released in 3.6.4Tracks: set cookie on admin_init insead of wp_loaded

    I want to call out this line specifically:

    WooCommerce is WordPress now. Essentially. Automattic is the parent company of both items. If you want to disable cookies you can use a plugin.

    WooCommerce is not WordPress – although most core developers on WooCommerce are Automatticians, that is not the case for WordPress.

    Automattic is not the parent company of the WordPress software. No one “owns” that. Automattic is the company behind the managed WordPress.com offering.




    Ah, thanks @dougaitken for explaining the overall company layout. It appeared to me that when looking at WC it said by Automattic thus making me believe it was now “owned” by Automattic. It even says on Wikipedia now that it is developed by. Alas, I have been away from the world of WC and WP for some time now.

    I based my information on the cookies from the “official” documentation you posted but now that has changed. Thank you.

    Moderator James Huff


    Volunteer Moderator

    Hi there @nevens I see you reported this thread to the moderators. Please note that we are just the folks who enforce the rules around all of WordPress.org.

    Reporting to moderators doesn’t get any faster support, instead it just kind of attracts attention from folks whose radar you probably don’t want to be on. 😉

    If you really do need a moderator, please add a reply letting us know why before you hit the report button.

    Otherwise, please hang in there for the plugin’s support to reply when they can.

    I am currently reviewing all the cookies in the website that I have developed for my job and found this cookie as well.

    This thread appear on Google while I was researching about tk_ai.

    If you look at Automattic Cookies Policy, they mentioned tk_ai under the Analytics and Performance section.

    It is stated as follow :

    tk_ni / tk_ai / tk_qs (we are interested by the 2nd one) :

    Gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience.

    Quite confusing the two different definitions between WooCommerce, JetPack (exactly the same definition) and Automattic.

    @serafinnyc is wrong, and the information on https://docs.woocommerce.com/document/woocommerce-cookies/ is wrong too.
    tk_ai do not track only admins, it tracks everyone including anonymous users.

    This is not resolved, so I report this topic to moderator (hi guys!) so hopefully you will change the status from resolved to open.


    • This reply was modified 4 years, 7 months ago by benj6832.
    Moderator Jan Dembowski


    Forum Moderator and Brute Squad

    @benj6832 If you need support then per the forum guidelines please start your own topic.


    You can do so here.


    Unless it’s spam, abuse or something broken in the forums please do not report topics again.

    It is not a means to get faster support, it only gets forum moderators attention and no one else.

Viewing 7 replies - 1 through 7 (of 7 total)
  • The topic ‘tk_ai cookie and GDPR’ is closed to new replies.