Tips for naming your plugin

What are the best practices for naming a plugin? I’ve noticed everything from

“long and descriptive” (OS media – HTML5 Featured Video plugin for WordPress)
to
“short and catchy” (ex: Duplicator)
to
“dryly humorous” (ex: Sexy Contact Form)
to
“plain and simple.” (ex: Contact Form)

What does the WordPress community prefer?

Thanks.