There are no product prices on Google search results

Hi @0108daniel,

Thanks for sharing the screenshots, this helps clarify things further.

The setting itself is the issue here. Right now the Product schema type is set to “Webpagina (standaard)” which tells Yoast to treat product pages as normal webpages instead of actual products.

Please change the Product schema type from: Webpagina (standaard) to: Itempagina

You should not use “Zoekresultaat pagina” since that is intended for search result/archive type pages, not individual WooCommerce products.

Also:
– Keep “Toon producten in zoekresultaten” enabled
– Keep Yoast’s Schema Framework enabled
– Keep the SEO controls enabled

After changing it to “Itempagina”:

1. Save the settings
2. Clear all cache, including any caching plugin, server cache, and Cloudflare cache if used
3. Retest one product URL again in: https://search.google.com/test/rich-results
4. Then check if @type": "Product" appears in the source/schema output

That should move things much closer to proper Product + Offer schema detection.

If after changing to “Itempagina” the Product schema is still completely missing, then the next likely cause would indeed be the theme suppressing WooCommerce schema output, especially since The7 theme is known to include its own schema handling.

Please let us know what the new Rich Results Test shows after changing that setting.

Hi @0108daniel,

Thanks for testing that and sharing the updated Rich Results result link, this helps narrow things down further.

At this point, Google is still only detecting Breadcrumb schema and not Product/Offer schema, which explains why prices are not appearing in Google search results.

Since the Yoast settings now look correctly configured, the next thing I would recommend is testing with another SEO plugin temporarily, such as Rank Math, to see whether Product schema begins appearing properly there.

This can help confirm whether the issue is specifically related to the current Yoast + theme/schema integration. I would recommend the following steps:

1. Temporarily switch from Yoast SEO to Rank Math on a staging site if possible
2. Retest the same product URL again in: https://search.google.com/test/rich-results
3. Check whether Product rich results begin appearing instead of only Breadcrumbs

Also, as mentioned earlier, The7 theme is known to include its own schema handling and overrides, so there is still a strong possibility the theme is suppressing or modifying the default WooCommerce Product schema output.

Because of that, I would also recommend a theme conflict test:

1. Temporarily switch to a default theme like Storefront or Twenty Twenty-Four
2. Retest the same product URL again
3. Check whether Product schema and Offer/price data begin appearing

If Product schema appears after switching either the SEO plugin or the theme, then we can confirm the issue is not coming from WooCommerce itself, but instead from the SEO/theme schema integration.

You can also continue checking the schema output directly here: https://validator.schema.org/#url=https%3A%2F%2Fmodel-kits.nl%2Fproduct%2Fgecko-models-116-princess-and-dog%2F

What we want to see there is: “@type”: “Product” and an “offers” section containing the price/currency data.

Please let us know what the Rich Results Test shows after trying those tests.

Hi @0108daniel,

Thanks for the update. I’ve raised this internally to get a second set of eyes on it given how many moving parts are involved. I’ll update you here as soon as I have more to share.

Hi @0108daniel,

To answer your question directly: WooCommerce adds Product schema to your product pages automatically; you don’t need a separate plugin for it. The issue is that something on your site is preventing it from reaching the page.

To confirm this, open any product page, right-click → View Page Source, and press Ctrl+F to search for "@type":"Product". Two outcomes:

• If it’s not there, the schema is being suppressed before it reaches the page — and given the thread history, The7 theme is the most likely cause. The7 includes its own schema handling that can override WooCommerce’s output. Temporarily switching to a default theme like Storefront or Twenty Twenty-Five (Appearance → Themes) and running the same search will confirm it immediately. Your theme settings won’t be lost (switching back restores everything), but a backup beforehand is still good practice.
• If it is there, WooCommerce is doing its job, and the issue lies in how Google is processing the page. In that case, requesting reindexing in Search Console is the next step.

Here’s the result of my test site: https://validator.schema.org/#url=https%3A%2F%2Ffrankremmy.business%2Fproduct%2Fdenim-jacket%2F

Regarding your Yoast screenshot: setting products to “ItemPage” in Yoast is correct and harmless, but since you’ve disabled Yoast’s schema framework, that setting has no effect either way. WooCommerce’s own schema doesn’t depend on Yoast.