The free version offers functions which in other plugins would be considered paid, say, image managing, client and object choice, automatic categorization by keywords. etc., etc. If you need more exquisite functions, like trimming the content, adding custom tags, using custom taxonomies and forms, the professional edition is more than worth its money – you will not even use some of the additional functions.
As for the cons, there are some disturbing design elements, like overcrowding of functions all in one page, popping up help information when you don’t need it but hover over i sign, no direct access to the aggregated news of a campaign, and some other trivia.
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