Support » Plugin: Google Analytics Dashboard Plugin for WordPress by MonsterInsights » Sudden, Drastic reduction in Bounce Rate after Activating GA

  • I just recently installed/activated Monster Insights, and immediately notice an irreconcilable reduction in my bounce rate. Like, it’s gone from 80% to 1%. I’ve made no other structural changes, no content changes, etc.

    I am not sure this is a “problem” per se, but I want to understand how this is possible? Was my previous BR inaccurate? Or is this plugin falsifying or adjusting the statistics somehow?

    Last week’s BR was about 85%. The past three days it is less than 23%. I checked new/returning users to try and rule out the possibility that maybe me, spending a lot of time tooling around in the Dashboard and tweaking my theme functions/etc., might’ve had an effect, but the data is similar for new/returning users.

    View post on imgur.com

    Here is a view from the Insights dashboard:

    View post on imgur.com

    https://wordpress.org/plugins/google-analytics-for-wordpress/

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