Support » Plugin: Email Subscribers & Newsletters - Simple and Effective Email Marketing WordPress Plugin » Submitting emails always end up in Spam on Gmail accounts

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  • Plugin Contributor kishanranawat


    Hi @estadio,

    Since there are many factors that can cause an email to deliver into a spam folder, it would difficult to say what can be the cause in your case.

    But following steps could help you to improve the email deliverability:
    1) Check other emails too
    Please check if other emails like password reset or user registration are being delivered correctly from your setup.
    2) Check spam-score of your emails.
    You can use tools like mail-tester( We also have an inbuilt spam-score checking option in our premium version if you want to try that.
    3) Always set up your sender email to use your domain
    Your ‘from’ email address should always be your domain. For example, if your domain is, then your ‘from’ email might be Your emails will almost certainly fail ESP authentication checks when you try to send bulk emails from a domain that isn’t under your control.
    4) Keep risky keywords to a minimum
    There are some obvious keywords like ‘prizes’ and ‘special offer’ that can trigger spam filters.
    Please check if you using keywords like them in your emails.
    5) Try sending emails using SMTP
    Using SMTP to send emails improves deliverability. We have SMTP option to send emails in our premium version.
    6) Use an email delivery service for sending bulk email
    Third-party email delivery services handle most of intricates involved in ensuring email delivery.
    We have integration for Pepipost(in lite version) and Amazon SES(in premium version). You can check them out if needed.

    Hope this helps you.

    Thank you.

    • This reply was modified 9 months, 2 weeks ago by kishanranawat.
    Plugin Contributor Asmi Patel


    Hello @estadio,

    There can be various reasons why the emails might be landing in spam folder. Please check this article for more details especially the Incorrect From Headers section.

    Also, here is one doc from Gmail Support as well.

    Let us know how this goes for you.
    Thank You!

Viewing 2 replies - 1 through 2 (of 2 total)
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