Please keep in mind that I'm not much of a code writer, & I'm not even terribly good at understanding how to edit templates, etc. At least at the time I'm posting this.
I'm a photographer and have a website. It's http://www.chawncrawley.com.
The CORE problem I need to solve is that in my little area of Central NY, I'm one of the premier studios around. I specialize in Headshots, portraiture, some Commercial work, and am also in pursuit of HS Seniors as I get a fair share of them each year.
With that said, word of mouth and social networking is what has kept me going in my third year. My rankings in Google Search are abysmal. IF you look me up by name, I dominate the search. However, if a prospective client simply types something obvious like, "Photographers", or "Headshot Photographers" I'm buried in search. I "may" pop up via facebook listing, but my website is not pulling in a good SEO. In fact, I'm actually coming in behind several operations that are all but completely out of business!
Through some suggestions from friends, I've added the "Yoast" plugin and am beginning to use/learn that.
It's been suggested that my biggest issue is the lack of subdomains on which to separate my specialties (ie: Headshots, general, and Seniors). This morning I established 2 subdomains which I've done nothing to since. There is now "photographer.chawncrawley.com" "Seniors.chawncrawley.com" & "Headshots.chawncrawley.com".
So before I make a mess and even become penalized by Google, I need some help in understanding what I'm actually doing here.
1. Am i to load WordPress onto each of these new subdomains, preferaby with the same theme style I'm currently using so the viewer's experience is fairly transparent?
2. Is there a way to simply use these new subdomains as url links. In other words, run the current "chawncrawley.com" just like I have been, but for pages/posts/image galleries specific to "Headshots", have them direct to a url containing the appropriate subdomain?
3. I fully understand that the normal template and the use of categories would solve much of this, except it does indeed appear that I have an SEO problem and I'm concerned that simple categories isn't going to boost my google rankings as effectively.
4. I'm superficially aware of WordPress Multisite, but from all the reading I've done on it, it seems clear that it's both overkill and very much over my head in terms of DIY.
-With regard to budget, and the fact that I've already logged a lot of time into understanding what I currently do know, I'm really not in a place where I can simply hire programmer. Time is also a little critical.
Please advice me as to "how" to implement these new Subdomains from a logistical point of view that is most efficient in terms of boosting my SEO, and also ensuring that the client/viewer experience is transparent. I don't want me clients to "feel" that they're being launched to an entirely different site.
Sorry for the long post, but I wanted to make it detailed as possible. Please feel free to lend any advice or suggest any real-world, user-friendly alternatives that I may be missing.