For our company, we want to have a main website designed in WordPress, and then microsites for some of our large clients. For example, our main website will be http://abc.com and the microsites will be 123.abc.com, 234.abc.com, etc.
Most of the text will be the same throughout all of the sites, but we need to be able to customize some of the text on some of the microsite pages, and insert additional pages on some of the sites. I would like to have a database that includes the standard language, and then be able to customize pieces of the text for an individual microsite by updating the database.
Any thoughts on a good way to accomplish this? I'm very familiar w/ HTML and CSS, and just now learning WordPress/PHP, and I've been charged with making this work.