Title: standard events tracking
Last modified: September 1, 2016

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# standard events tracking

 *  Resolved [meymoon](https://wordpress.org/support/users/meymoon/)
 * (@meymoon)
 * [9 years, 9 months ago](https://wordpress.org/support/topic/standard-events-tracking/)
 * hi
 * i’m using the plugin and really happy with it so far
 * just want to check i understand how it works correctly so that i can correctly
   interpret my facebook ad tracking
 * i’ve set up the fb pixel using your plugin (and it’s marked as active on fb) 
   and also a “lead” standard event through the events tab of your plugin…along 
   with a corresponding “lead” website (i.e. a page that appears upon a form submission).
 * when i set up a conversion objective campaign/ad, i’ve selected “lead” in facebook..
   but my question is how does facebook know what the conversion page is?
 * if i were to set up 2 lead standard events in the plugin, fb doesn’t give me 
   the ability to distinguish between the 2 leads…so would fb treat both leads set
   up in the plugin as triggering a “conversion register”?
 * hopefully my query makes sense
 * thanks in advance!
 * [https://wordpress.org/plugins/pixelyoursite/](https://wordpress.org/plugins/pixelyoursite/)

Viewing 1 replies (of 1 total)

 *  Plugin Author [PixelYourSite](https://wordpress.org/support/users/pixelyoursite/)
 * (@pixelyoursite)
 * [9 years, 9 months ago](https://wordpress.org/support/topic/standard-events-tracking/#post-7618422)
 * Hi,
 * When you optimize the ads for an event you can not tell Facebook the exact event
   you are interested in. So, in your case the ads will be optimize for all Lead
   events you have on the site.
 * But you can do this by using Custom Conversion. There are a few ways to make 
   it happen:
 * 1. Define the Custom Conversion by using the page URL (the page that you used
   for the Lead event). In this case the event will not be used anymore.
 * 2. Define the Custom Conversion using Custom Combination and the Lead Event –
   add a custom_name to the lead event and select it for the Custom Conversion
 * The second method is particularly useful for for Dynamic Events, that are not
   URL dependent.
 * Remember to add the Custom Conversion to the custom reports that you are using,
   so you can track it correctly.

Viewing 1 replies (of 1 total)

The topic ‘standard events tracking’ is closed to new replies.

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 * 1 reply
 * 2 participants
 * Last reply from: [PixelYourSite](https://wordpress.org/support/users/pixelyoursite/)
 * Last activity: [9 years, 9 months ago](https://wordpress.org/support/topic/standard-events-tracking/#post-7618422)
 * Status: resolved