We have a WordPress blog set up at http://www.kegworks.com/blog Over the past few months, we've started to notice links on other sites/blogs, pointing to our with spam content.
If you scroll down a little past halfway down the page, you'll see:
"Lowest Mortgage Interest Rates WY
Lowest Mortgage Interest Rates WY, Refinance Rates Maine, Lowest Mortgage Interest Rates Washington … Current Refinance Rates NV. Lowest Home Equity Rates HI …
Now the article doesn't actually exist on our site, and our site has nothing to do with mortages. I'm not asking how to stop this, because with it on other sites, there really is no way to stop it. However, I'm wondering why a spammer would do this? What benefit do they hope to gain by pointing a link to our site when it has nothing to do with what their trying to sell?