Title: Slow store loading
Last modified: November 29, 2020

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# Slow store loading

 *  Resolved [Gioweb](https://wordpress.org/support/users/gioweb/)
 * (@gioweb)
 * [5 years, 5 months ago](https://wordpress.org/support/topic/slow-store-loading/)
 * It’s really very slow, it loads in no less than 9 – 10 seconds.
 * The result in google “PageSpeed Insights” is 14/100 on mobile and 29/100 on desktop.
   I tried all ways, default theme, disabled all other plugins. The slowness problem
   seems to be the presence of the ecwid plugin
 * what can i do to speed up loading?
    -  This topic was modified 5 years, 5 months ago by [Gioweb](https://wordpress.org/support/users/gioweb/).
 * The page I need help with: _[[log in](https://login.wordpress.org/?redirect_to=https%3A%2F%2Fwordpress.org%2Fsupport%2Ftopic%2Fslow-store-loading%2F%3Foutput_format%3Dmd&locale=en_US)
   to see the link]_

Viewing 1 replies (of 1 total)

 *  Plugin Support [ecwid_team](https://wordpress.org/support/users/ecwid_team/)
 * (@ecwid_team)
 * [5 years, 5 months ago](https://wordpress.org/support/topic/slow-store-loading/#post-13728445)
 * Hello,
 * This is Anastasia from Ecwid team. I will be happy to help!
 * I will explain why you get low results for your store on PageSpeed and then provide
   recommendations on how to improve your store load speed.
 * The thing is Ecwid is a so-called dynamical application. This means that the 
   contents of your store are loaded dynamically on the page when a customer visits
   your store. We continue loading some scripts after a store load on the page to
   ensure the smooth work of an Ecwid store. These scripts are loading in the background
   and don’t affect your store visitors’ experience anyhow since they don’t see 
   the execution of these scripts.
 * On the other hand, the Google PageSpeed tool doesn’t know when exactly the main
   content of a page is loaded and the store becomes visible for the store visitor.
   It only checks, when all the scripts are fully loaded and executed, and, therefore,
   shows this poor result, even though the store itself was loaded and your customer
   could interact with the store much faster.
 * We have plans on optimizing our WordPress plugin so the page speed test programs
   show accurate loading rates. Hope our team will implement this in the near future.
   We will notify you in this thread and over email.
 * Then I checked your store at [https://www.rogua.com/](https://www.rogua.com/).
   I noticed that you use the old design of the storefront in your account. I highly
   recommend that you switch to a new one at Ecwid Admin > Settings > What’s new
   > **Next-gen Storefront**. It should help with the load speed of your store. 
   Read more: [https://www.ecwid.com/blog/introducing-one-page-checkout-for-ecwid-stores.html](https://www.ecwid.com/blog/introducing-one-page-checkout-for-ecwid-stores.html)
 * Also, I’ve enabled the “Interactive load” feature for your store. This feature
   accelerates and improves a load of javascript to help our merchants improve the
   performance of their websites.
 * After this, please, open your store again and check the loading speed. If it 
   still loads slowly on your end, please, email us at [support@ecwid.com](https://wordpress.org/support/topic/slow-store-loading/support@ecwid.com?output_format=md).
   It will be very helpful if you also include your browser info from this page 
   [https://www.ecwid.com/internet](https://www.ecwid.com/internet) in the email.
   We will have a closer look at your issue and help!

Viewing 1 replies (of 1 total)

The topic ‘Slow store loading’ is closed to new replies.

 * ![](https://ps.w.org/ecwid-shopping-cart/assets/icon.svg?rev=3110860)
 * [Ecwid by Lightspeed Ecommerce Shopping Cart](https://wordpress.org/plugins/ecwid-shopping-cart/)
 * [Frequently Asked Questions](https://wordpress.org/plugins/ecwid-shopping-cart/#faq)
 * [Support Threads](https://wordpress.org/support/plugin/ecwid-shopping-cart/)
 * [Active Topics](https://wordpress.org/support/plugin/ecwid-shopping-cart/active/)
 * [Unresolved Topics](https://wordpress.org/support/plugin/ecwid-shopping-cart/unresolved/)
 * [Reviews](https://wordpress.org/support/plugin/ecwid-shopping-cart/reviews/)

 * 1 reply
 * 2 participants
 * Last reply from: [ecwid_team](https://wordpress.org/support/users/ecwid_team/)
 * Last activity: [5 years, 5 months ago](https://wordpress.org/support/topic/slow-store-loading/#post-13728445)
 * Status: resolved