Thanks for reaching out @linusl. For event tracking and conversions, you are correct that these must be configured within Tag Manager. We have a guide on the plugin website in relation to this: https://sitekit.withgoogle.com/documentation/using-site-kit/event-tracking/
If you are having any issues with configuration within Analytics by following the guides on the page linked to above, you can reach out to the product experts at the Google Analytics Help Center, or for specific Tag Manager variables you can use the Tag Manager Help Center. While not WooCommerce specific, you can also follow this Tag Manager guide which assists with checkout variables.
Hopefully the above is of use. Let me know if you have any questions with the above.
Thread Starter
linusl
(@linusl)
Hi James @jamesosborne
I tried to read the instructions but did not find something to fix my issue or answer my question.
I am already tracking my purchase event but I want to the variables like price, currency and more to be included in that event so I can use dynamic values when bidding in google ads. But as I understand these variables should come by default from the sites plugin first and then you can “pick” them up in analytics and tagmanager. But I see no such variables coming from my site when I make a purchase.
This is a screenshot from one of many tutorials on dynamic values for g ads. https://imgur.com/a/WzUXYG8 All the demo sites they use send these values by default but they do not use site kit. They use other plugins.
Thanks for the update @linusl. Unfortunately for such configurations, they would need to be defined at Tag Manager level. The product experts over at the Tag Manager Help Center would be able to assist more than we can here in Site Kit support.
This is a screenshot from one of many tutorials on dynamic values for g ads. https://imgur.com/a/WzUXYG8 All the demo sites they use send these values by default but they do not use site kit. They use other plugins.
You can connect the Analytics and Tag Manager modules within Site Kit while using your own code snippets, added manually to your site. The plugin will still display Analytics data based on a custom added Analytics snippet on the Site Kit dashboard. By adding your own snippets you can add modifications to suit your needs.
Sorry we can’t be of more assistance with this.
Thread Starter
linusl
(@linusl)
In sitekit I have correctly setup my tagmanager account but it does not fire any events on conversion / sales / purchases. Doing previews in tagamanger and testing purchases this is clearly missing. I can see my tags setup in tagmanager working in analytics but those tags are based on page view urls so not events firing from woo with sitekit.
Anyway. Ive been trying for 6+ months to get sitekit to work well with purchase events and it was not possible.
I had 60min video with google just now, we went trough everything and the looked at all things related to sitekit and we had to install another/aditional plugin GTM4WP – A Google Tag Manager (GTM) plugin for WordPress.
I just thought that sitekit would fire these out of the box.
But all good now with the google tagmanager plugin
