I have two audiences, academics and non-academics. Most of the time, academics want to see references, citations, and footnotes and non-academics do not. And they change their minds. Sometimes an academic wants to hide references and a non-academic gets curious and wants to see them. I have shortcodes for all the references in my posts and simply want to hide them, both the in-text and reference section at the end, if the reader so desires. Any thoughts on how to toggle the site for these two audiences/readers using either the free or pro version?